Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?
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Keywordsagronomy; product; market; marketing; food industry perception; psycholinguistic linguistic communication; language; foreign migration; brands; homonym; paronym; neograph; Consumer/Household Economics;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-10-15 (All new papers)
- NEP-MKT-2011-10-15 (Marketing)
- NEP-NEU-2011-10-15 (Neuroeconomics)
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