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Premium generic brand (PGB) choice vis-Ã -vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context

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  • Baumann, Chris
  • Hamin, Hamin

Abstract

The study models factors affecting brand category choice for generic as well as national brands, and next contrasts them to a new brand category: premium generic brands (PGB). PGB are a new occurrence in brand and product management, and consumer reactions to PGB are not yet well understood.

Suggested Citation

  • Baumann, Chris & Hamin, Hamin, 2014. "Premium generic brand (PGB) choice vis-Ã -vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 492-501.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:4:p:492-501
    DOI: 10.1016/j.jretconser.2014.03.010
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    References listed on IDEAS

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    Cited by:

    1. De Hooge, Ilona E. & Straeter, Laura M., 2023. "Don't tell me you are sorry with a gift: The negative consequences of apology gifts," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    2. Michel, Anne & Baumann, Chris & Gayer, Leonie, 2017. "Thank you for the music – or not? The effects of in-store music in service settings," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 21-32.
    3. Kim, Jungkeun, 2019. "The impact of different price promotions on customer retention," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 95-102.
    4. Baumann, Chris & Hamin, Hamin & Chong, Amy, 2015. "The role of brand exposure and experience on brand recall—Product durables vis-à -vis FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 21-31.
    5. Luo, Biao & Fang, Wenpei & Shen, Jie & Cong, Xue Fei, 2019. "Gift–image congruence and gift appreciation in romantic relationships: The roles of intimacy and relationship dependence," Journal of Business Research, Elsevier, vol. 103(C), pages 142-152.

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