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Rest in peace? Brand-induced mortality salience and consumer behavior


  • Fransen, Marieke L.
  • Fennis, Bob M.
  • Pruyn, Ad Th. H.
  • Das, Enny


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  • Fransen, Marieke L. & Fennis, Bob M. & Pruyn, Ad Th. H. & Das, Enny, 2008. "Rest in peace? Brand-induced mortality salience and consumer behavior," Journal of Business Research, Elsevier, vol. 61(10), pages 1053-1061, October.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:10:p:1053-1061

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    References listed on IDEAS

    1. Rosellina Ferraro & Baba Shiv & James R. Bettman, 2005. "Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice," Journal of Consumer Research, Oxford University Press, vol. 32(1), pages 65-75, June.
    2. Kay, Aaron C. & Wheeler, S. Christian & Bargh, John A. & Ross, Lee, 2004. "Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(1), pages 83-96, September.
    3. Punj, Girish & Moon, Junyean, 2002. "Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Research, Elsevier, vol. 55(4), pages 275-283, April.
    4. Kohli, Chiranjeev S. & Harich, Katrin R. & Leuthesser, Lance, 2005. "Creating brand identity: a study of evaluation of new brand names," Journal of Business Research, Elsevier, vol. 58(11), pages 1506-1515, November.
    5. van Osselaer, Stijn M J & Janiszewski, Chris, 2001. " Two Ways of Learning Brand Associations," Journal of Consumer Research, Oxford University Press, vol. 28(2), pages 202-223, September.
    6. Bargh, John A, 2002. " Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research, Oxford University Press, vol. 29(2), pages 280-285, September.
    7. Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 595-600, March.
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    Cited by:

    1. Carolyn Mann & S. E. Wolfe, 2016. "Risk Perceptions and Terror Management Theory: Assessing Public Responses to Urban Flooding in Toronto, Canada," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 30(8), pages 2651-2670, June.
    2. repec:eee:ijrema:v:34:y:2017:i:4:p:892-900 is not listed on IDEAS

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