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Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence

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  • Anders, Sven M.
  • Ahmad, Waseem

Abstract

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Suggested Citation

  • Anders, Sven M. & Ahmad, Waseem, 2011. "Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114223, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae11:114223
    DOI: 10.22004/ag.econ.114223
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    File URL: http://ageconsearch.umn.edu/record/114223/files/Anders_Sven_375.pdf
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    Cited by:

    1. Ying, Xiongwei & Anders, Sven M., 2013. "Competition between Private Label and National Brand for Health-differentiated Food Product: A Canadian Retailing Case," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 151280, Agricultural and Applied Economics Association.
    2. Schroeter, Christiane & Cai, Xiaowei, 2012. "The Impact of Food Environment on Branded vs. Private Label Produce Choice," 2012 AAEA/EAAE Food Environment Symposium 123197, Agricultural and Applied Economics Association.
    3. Schroeter Christiane & Cai Xiaowei, 2012. "The Impact of Food Environment on Private Label versus Branded Produce Choice," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-23, November.

    More about this item

    Keywords

    Health Economics and Policy; Marketing;

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