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Consumer response to monochrome Guideline Daily Amount nutrition labels

Author

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  • Boztuğ, Yasemin
  • Juhl, Hans Jørn
  • Elshiewy, Ossama
  • Jensen, Morten Berg

Abstract

Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.

Suggested Citation

  • Boztuğ, Yasemin & Juhl, Hans Jørn & Elshiewy, Ossama & Jensen, Morten Berg, 2015. "Consumer response to monochrome Guideline Daily Amount nutrition labels," Food Policy, Elsevier, vol. 53(C), pages 1-8.
  • Handle: RePEc:eee:jfpoli:v:53:y:2015:i:c:p:1-8
    DOI: 10.1016/j.foodpol.2015.03.002
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    References listed on IDEAS

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    Cited by:

    1. repec:eee:jfpoli:v:77:y:2018:i:c:p:71-80 is not listed on IDEAS
    2. Apostolidis, Chrysostomos & McLeay, Fraser, 2016. "Should we stop meating like this? Reducing meat consumption through substitution," Food Policy, Elsevier, vol. 65(C), pages 74-89.
    3. repec:oup:erevae:v:45:y:2018:i:1:p:101-120. is not listed on IDEAS
    4. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, George, "undated". "Front of Pack Food Labels and dietary choice determinants: what works and for whom?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 261225, Agricultural and Applied Economics Association.
    5. repec:eee:jfpoli:v:73:y:2017:i:c:p:119-130 is not listed on IDEAS
    6. Crosetto, P. & Lacroix, A. & Muller, L. & Ruffieux, B., 2018. "Nutritional and economic impact of 5 alternative front-of-pack nutritional labels: experimental evidence," Working Papers 2018-11, Grenoble Applied Economics Laboratory (GAEL).
    7. Liu, Xiaoou & Lopez, Rigoberto & Zhu, Chen, 2015. "Can Voluntary Nutrition Labeling Lead to a Healthier Food Market?," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California 212818, Agricultural and Applied Economics Association.

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