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Change is good!? Analyzing the relationship between attention and nutrition facts panel modifications

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  • Grebitus, Carola
  • Davis, George C.

Abstract

Many consumers do not pay attention to nutrition information, a necessity to make healthy food choices. We measure attention to a Nutrition Facts Panel (NFP) currently used in the U.S. and to a modified NFP that emphasizes key information, using eye-tracking in a between-subjects experiment. We test for differences between attention to the current and modified NFP but also for differences across food items. We find asymmetric effects, depending on the product. For healthier items more attention is paid to the modified NFP than to the current NFP. For less healthy items less attention is paid to the modified NFP than to the current NFP. Results suggest that a single modified design may not be uniformly effective.

Suggested Citation

  • Grebitus, Carola & Davis, George C., 2017. "Change is good!? Analyzing the relationship between attention and nutrition facts panel modifications," Food Policy, Elsevier, vol. 73(C), pages 119-130.
    • Handle: RePEc:eee:jfpoli:v:73:y:2017:i:c:p:119-130
    DOI: 10.1016/j.foodpol.2017.10.002
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    2. Zhanguo Zhu & Qinyuan Shen & Zhifeng Gao, 2022. "Consumer choices in agricultural markets with multitier collective labels and private brands," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 905-922, October.
    3. Stortz, Laura & Lee, Yu Na & Von Massow, Michael, 2020. "Do Front-of-Package Warning Labels Reduce Demand for Foods ‘High In’ Saturated Fat, Sugar, or Sodium?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304581, Agricultural and Applied Economics Association.
    4. Neuhofer, Zachary & McFadden, Brandon R. & Rihn, Alicia & Wei, Xuan & Khachatryan, Hayk & House, Lisa, 2020. "Can the updated nutrition facts label decrease sugar-sweetened beverage consumption?," Economics & Human Biology, Elsevier, vol. 37(C).
    5. D. Fang & R. M. Nayga & H. A. Snell & G. H. West & C. Bazzani, 2019. "Evaluating USA’s New Nutrition and Supplement Facts Label: Evidence from a Non-hypothetical Choice Experiment," Journal of Consumer Policy, Springer, vol. 42(4), pages 545-562, December.
    6. Ellen J Van Loo & Carola Grebitus & Rodolfo M Nayga & Wim Verbeke & Jutta Roosen, 2018. "On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 40(4), pages 538-562, December.
    7. Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L., 2020. "The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304573, Agricultural and Applied Economics Association.

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    More about this item

    Keywords

    Calories per serving; Eye tracking; Healthy choice; Nutrition information; Serving size; U.S;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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