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Five-a-day, a price to pay: An evaluation of the UK program impact accounting for market forces

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  • Capacci, Sara
  • Mazzocchi, Mario

Abstract

We provide an ex-post assessment of the UK 5-a-day information campaign, where the positive effects of information are disentangled from potentially conflicting price dynamics. Using 4 years of data from the Expenditure and Food Survey between 2002 and 2006, we estimate that the 5-a-day program has lifted fruit and vegetable consumption by 0.3 portions, on average. We also provide quantitative evidence of a differentiated impact by income group, ranging from 0.2 to 0.7 portions. All impacts are larger than those observed by simply comparing pre-policy and post-policy intakes.

Suggested Citation

  • Capacci, Sara & Mazzocchi, Mario, 2011. "Five-a-day, a price to pay: An evaluation of the UK program impact accounting for market forces," Journal of Health Economics, Elsevier, vol. 30(1), pages 87-98, January.
    • Handle: RePEc:eee:jhecon:v:30:y:2011:i:1:p:87-98
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    Cited by:

    1. Gschwandtner, Adelina & Jewell, Sarah L. & Kambhampati, Uma, 2015. "On the Relationship between Lifestyle and Happiness in the UK," 89th Annual Conference, April 13-15, 2015, Warwick University, Coventry, UK 204199, Agricultural Economics Society.
    2. repec:oup:apecpp:v:39:y:2017:i:4:p:682-709. is not listed on IDEAS
    3. Irz, Xavier & Leroy, Pascal & Réquillart, Vincent & Soler, Louis-Georges, 2016. "Welfare and sustainability effects of dietary recommendations," Ecological Economics, Elsevier, vol. 130(C), pages 139-155.
    4. Rachel Griffith & Sarah Smith & Stephanie von Hinke Kessler Scholder, 2014. "Getting a healthy start? Nudge versus economic incentives," The Centre for Market and Public Organisation 14/328, Department of Economics, University of Bristol, UK.
    5. Irz, Xavier & Leroy, Pascal & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Economic assessment of nutritional recommendations," Journal of Health Economics, Elsevier, vol. 39(C), pages 188-210.
    6. Silva, Andres & Etilé, Fabrice & Boizot-Szantai, Christine & Dharmasena, Senarath, 2013. "The Impact of Beverage Taxes on Quantity and Quality of Consumption in France," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150428, Agricultural and Applied Economics Association.
    7. repec:bri:cmpowp:13/328 is not listed on IDEAS
    8. Sharma, Abhijit & di Falco, Salvatore & Fraser, Iain, 2015. "Consumption of Salt Rich Products in the UK: Impact of The Reduced Salt Campaign," MPRA Paper 62359, University Library of Munich, Germany.
    9. Silva, Andres & Etilé, Fabrice & Jamet, Gaelle, 2013. "Consequences of the Five-a-Day Campaign: Evidence from French Panel Data," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150426, Agricultural and Applied Economics Association.
    10. Javier García-Enríquez & Cruz A. Echevarría, 2016. "Consistent Estimation of a Censored Demand System and Welfare Analysis: The 2012 VAT Reform in Spain," Journal of Agricultural Economics, Wiley Blackwell, vol. 67(2), pages 324-347, June.
    11. Giorgio Brunello & Maria De Paola & Giovanna Labartino, 2012. "More Apples Less Chips? The Effect of School Fruit Schemes on the Consumption of Junk Food," ISER Discussion Paper 0840, Institute of Social and Economic Research, Osaka University.
    12. Boztuğ, Yasemin & Juhl, Hans Jørn & Elshiewy, Ossama & Jensen, Morten Berg, 2015. "Consumer response to monochrome Guideline Daily Amount nutrition labels," Food Policy, Elsevier, vol. 53(C), pages 1-8.
    13. Brunello, Giorgio & De Paola, Maria & Labartino, Giovanna, 2014. "More apples fewer chips? The effect of school fruit schemes on the consumption of junk food," Health Policy, Elsevier, vol. 118(1), pages 114-126.
    14. Gergaud, Olivier & Livat, Florine & Rickard, Bradley & Warzynski, Frederic, 2016. "The Costs and Benefits of Collective Reputation: Who gains and who loses from generic promotion programs?," Working Papers 231135, American Association of Wine Economists.
    15. Liaukonyte, Jura & Rickard, Bradley J. & Kaiser, Harry M. & Okrent, Abigail M. & Richards, Timothy J., 2012. "Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments," Food Policy, Elsevier, vol. 37(5), pages 543-553.
    16. Griffith, R. & von Hinke, S. & Smith, S., 2015. "Getting a healthy start: The effectiveness of targeted benefits for improving dietary choices," Health, Econometrics and Data Group (HEDG) Working Papers 15/10, HEDG, c/o Department of Economics, University of York.

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