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Citations for "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords"

by Benjamin Edelman & Michael Ostrovsky & Michael Schwarz

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  1. Hitoshi Matsushima, 2012. "Optimal Multiunit Exchange Design," CIRJE F-Series CIRJE-F-853, CIRJE, Faculty of Economics, University of Tokyo.
  2. Tayfun Sönmez, 2011. "Bidding for Army Career Specialties: Improving the ROTC Branching Mechanism," Boston College Working Papers in Economics 783, Boston College Department of Economics.
  3. Susan Athey & Glenn Ellison, 2009. "Position Auctions with Consumer Search," NBER Working Papers 15253, National Bureau of Economic Research, Inc.
  4. Todd R. Kaplan & Shmuel Zamir, 2014. "Advances in Auctions," Discussion Paper Series dp662, The Center for the Study of Rationality, Hebrew University, Jerusalem.
  5. Erdil, Aytek & Klemperer, Paul, 2009. "A New Payment Rule for Core-Selecting Package Auctions," CEPR Discussion Papers 7487, C.E.P.R. Discussion Papers.
  6. R. McAfee, 2011. "The Design of Advertising Exchanges," Review of Industrial Organization, Springer, vol. 39(3), pages 169-185, November.
  7. Kiho Yoon, 2009. "Optimal quality scores in sponsored search auctions: Full extraction of advertisers' surplus," Discussion Paper Series 0904, Institute of Economic Research, Korea University.
  8. David S. Evans, 2009. "The Online Advertising Industry: Economics, Evolution, and Privacy," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 37-60, Summer.
  9. Dirk Bergemann & Juuso Välimäki, 2008. "The Dynamic Pivot Mechanism," Levine's Working Paper Archive 122247000000002340, David K. Levine.
  10. repec:hal:wpaper:halshs-00575074 is not listed on IDEAS
  11. Zhou, Jidong, 2009. "Prominence and Consumer Search: The Case With Multiple Prominent Firms," MPRA Paper 12554, University Library of Munich, Germany.
  12. Paul Milgrom, 2008. "Simplified Mechanisms with an Application to Sponsored-Search Auctions," Discussion Papers 08-013, Stanford Institute for Economic Policy Research.
  13. Ken Heyer & Carl Shapiro & Jeffrey Wilder, 2009. "The Year in Review: Economics at the Antitrust Division, 2008–2009," Review of Industrial Organization, Springer, vol. 35(4), pages 349-367, December.
  14. Nicolás Figueroa & Vasiliki Skreta, 2011. "Optimal allocation mechanisms with single-dimensional private information," Review of Economic Design, Springer, vol. 15(3), pages 213-243, September.
  15. Pollock, Rufus, 2008. "Is Google the next Microsoft? Competition, Welfare and Regulation in Internet Search," MPRA Paper 8885, University Library of Munich, Germany.
  16. Axel Ockenfels & David Reiley & Abdolkarim Sadrieh, 2006. "Online Auctions," NBER Working Papers 12785, National Bureau of Economic Research, Inc.
  17. Dirk Bergemann & Alessandro Bonatti, 2010. "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Levine's Working Paper Archive 661465000000000284, David K. Levine.
  18. Dirk Bergemann & Juuso Välimäki, 2007. "Dynamic Marginal Contribution Mechanism," Levine's Bibliography 843644000000000300, UCLA Department of Economics.
  19. Deb, Rahul, 2008. "Optimal Contracting Of New Experience Goods," MPRA Paper 9880, University Library of Munich, Germany.
  20. Lianos, I. & Motchenkova, E., 2012. "Market dominance and quality of search results in the search engine market," Discussion Paper 2012-036, Tilburg University, Tilburg Law and Economic Center.
  21. Youngwoo Koh, 2013. "Keyword auctions with budget-constrained bidders," Review of Economic Design, Springer, vol. 17(4), pages 307-321, December.
  22. Paul Milgrom, 2007. "Simplified Mechanisms with Applications to Sponsored Search and Package Auctions," Discussion Papers 07-008, Stanford Institute for Economic Policy Research.
  23. White, Alexander, 2013. "Search engines: Left side quality versus right side profits," International Journal of Industrial Organization, Elsevier, vol. 31(6), pages 690-701.
  24. Tayfun Sönmez & Tobias B. Switzer, 2011. "Matching with (Branch-of-Choice) Contracts at United States Military Academy," Boston College Working Papers in Economics 782, Boston College Department of Economics.
  25. Qingmin Liu & George J. Mailath & Andrew Postlewaite & Larry Samuelson, 2012. "Matching with Incomplete Information," Levine's Working Paper Archive 786969000000000551, David K. Levine.
  26. Eric Budish & Estelle Cantillon, 2012. "The Multi-unit Assignment Problem: Theory and Evidence from Course Allocation at Harvard," ULB Institutional Repository 2013/99376, ULB -- Universite Libre de Bruxelles.
  27. Hal R. Varian, 2009. "Online Ad Auctions," American Economic Review, American Economic Association, vol. 99(2), pages 430-34, May.
  28. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer, vol. 44(2), pages 115-129, March.
  29. Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.
  30. Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.
  31. Varian, Hal R., 2007. "Position auctions," International Journal of Industrial Organization, Elsevier, vol. 25(6), pages 1163-1178, December.
  32. Tilman Borgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2007. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 4910, London School of Economics and Political Science, LSE Library.
  33. Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz, 2008. "On Best-Response Bidding in GSP Auctions," NBER Working Papers 13788, National Bureau of Economic Research, Inc.
  34. Qingmin Liu & George J. Mailath & Andrew Postlewaite & Larry Samuelson, 2012. "Stable Matching with Incomplete Information, Second Version," PIER Working Paper Archive 13-028, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, revised 17 Jun 2013.
  35. Johnson, T.R., 2013. "Matching through position auctions," Journal of Economic Theory, Elsevier, vol. 148(4), pages 1700-1713.
  36. Jonathan Levin & Paul Milgrom, 2010. "Online Advertising: Heterogeneity and Conflation in Market Design," American Economic Review, American Economic Association, vol. 100(2), pages 603-07, May.
  37. Bax, Eric & Kuratti, Anand & Mcafee, Preston & Romero, Julian, 2012. "Comparing predicted prices in auctions for online advertising," International Journal of Industrial Organization, Elsevier, vol. 30(1), pages 80-88.
  38. Edelman, Benjamin & Gilchrist, Duncan S., 2012. "Advertising disclosures: Measuring labeling alternatives in internet search engines," Information Economics and Policy, Elsevier, vol. 24(1), pages 75-89.
  39. Avi Goldfarb & Catherine Tucker, 2007. "Search Engine Advertising: Pricing Ads to Context," Working Papers 07-23, NET Institute, revised Sep 2007.
  40. Jonathan Levin, 2011. "The Economics of Internet Markets," Discussion Papers 10-018, Stanford Institute for Economic Policy Research.
  41. Hafalir, Isa E. & Ravi, R. & Sayedi, Amin, 2012. "A near Pareto optimal auction with budget constraints," Games and Economic Behavior, Elsevier, vol. 74(2), pages 699-708.
  42. Benjamin Edelman & Michael Schwarz, 2011. "Pricing and Efficiency in the Market for IP Addresses," Harvard Business School Working Papers 12-020, Harvard Business School, revised Apr 2014.
  43. Argenton, C. & Prüfer, J., 2011. "Search Engine Competition with Network Externalities," Discussion Paper 2011-024, Tilburg University, Tilburg Law and Economic Center.
  44. Beschorner, Patrick Frank Ernst, 2008. "Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements," ZEW Discussion Papers 08-121, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  45. Roberto Burguet & Ramon Caminal & Matthew Ellman, 2013. "In Google we trust?," UFAE and IAE Working Papers 935.13, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC), revised 12 Feb 2014.
  46. Ashlagi, Itai & Monderer, Dov & Tennenholtz, Moshe, 2009. "Mediators in position auctions," Games and Economic Behavior, Elsevier, vol. 67(1), pages 2-21, September.
  47. Naoko Nishimura & Timothy N. Cason & Tatsuyoshi Saijo & Yoshikazu Ikeda, 2011. "Spite and Reciprocity in Auctions," Games, MDPI, Open Access Journal, vol. 2(3), pages 365-411, September.
  48. Ostrovsky, Michael & Schwarz, Michael, 2009. "Reserve Prices in Internet Advertising Auctions: A Field Experiment," Research Papers 2054, Stanford University, Graduate School of Business.
  49. Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.
  50. M. Yenmez, 2014. "Pricing in position auctions and online advertising," Economic Theory, Springer, vol. 55(1), pages 243-256, January.
  51. Armstrong, Mark & Zhou, Jidong, 2011. "Paying for prominence," MPRA Paper 30529, University Library of Munich, Germany.
  52. Levent Ulku, 2010. "Monotone Implementation," Working Papers 1004, Centro de Investigacion Economica, ITAM.
  53. Gong, Jiong & Li, Jianpei & McAfee, R. Preston, 2012. "Split-award contracts with investment," Journal of Public Economics, Elsevier, vol. 96(1), pages 188-197.
  54. Michael R. Baye & Babur De los Santos & Matthijs R. Wildenbeest, 2013. "Search Engine Optimization: What Drives Organic Traffic to Retail Sites?," Working Papers 2013-02, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  55. E. Glen Weyl & Michal Fabinger, 2013. "Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition," Journal of Political Economy, University of Chicago Press, vol. 121(3), pages 528 - 583.
  56. Etro, Federico, 2013. "Advertising and search engines. A model of leadership in search advertising," Research in Economics, Elsevier, vol. 67(1), pages 25-38.
  57. Committee, Nobel Prize, 2012. "Alvin E. Roth and Lloyd S. Shapley: Stable allocations and the practice of market design," Nobel Prize in Economics documents 2012-1, Nobel Prize Committee.