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Is Google the next Microsoft? Competition, Welfare and Regulation in Internet Search

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Author Info
Pollock, R.

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Abstract

The rapid growth of online search and its centrality to the ecology of the Internet raise many questions for economists to answer: Why is the search engine market so concentrated and will it evolve towards monopoly? What implications does this concentration have for consumers, search engines, and advertisers? Does search require regulation and if so in what form? This paper supplies empirical and theoretical material with which to examine these questions. In particular, we (a) show that the already large levels of concentration are likely to continue (b) identify the consequences, negative and positive, of this outcome (c) discuss the regulatory interventions that policy-makers could use to address these.

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Publisher Info
Paper provided by Faculty of Economics, University of Cambridge in its series Cambridge Working Papers in Economics with number 0921.

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Date of creation: 09 May 2009
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Handle: RePEc:cam:camdae:0921

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Web page: http://www.econ.cam.ac.uk/index.htm

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Related research
Keywords: Search Engine; Regulation; Competition; Antitrust; Technology;

Other versions of this item:

Find related papers by JEL classification:
L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
L50 - Industrial Organization - - Regulation and Industrial Policy - - - General

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    Other versions:
    • Jean-Charles Rochet Author-Email: rochet@cict.fr Author-Workplace-Name: IDEI, University of Toulouse & Jean Tirole Author-Email: tirole@cict.fr Author-Workplace-Name: IDEI, University of Toulouse, 2006. "Two-Sided Markets: A Progress Report," RAND Journal of Economics, The RAND Corporation, vol. 37(3), pages 645-667, Autumn.
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    Other versions:
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    Other versions:
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    Other versions:
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    Other versions:
    • Volker Nocke & Martin Peitz & Konrad Stahl, 2004. "Platform Ownership," Discussion Papers 16, SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich. [Downloadable!]
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    Other versions:
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