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The Design of Advertising Exchanges

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  • R. McAfee

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File URL: http://hdl.handle.net/10.1007/s11151-011-9300-1
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Bibliographic Info

Article provided by Springer in its journal Review of Industrial Organization.

Volume (Year): 39 (2011)
Issue (Month): 3 (November)
Pages: 169-185

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Handle: RePEc:kap:revind:v:39:y:2011:i:3:p:169-185

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Web page: http://www.springerlink.com/link.asp?id=100336

Related research

Keywords: Auctions; Winner’s curse; Machine learning; Display advertising; Internet advertising;

References

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  1. Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2005. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords," NBER Working Papers 11765, National Bureau of Economic Research, Inc.
  2. Bax, Eric & Kuratti, Anand & Mcafee, Preston & Romero, Julian, 2012. "Comparing predicted prices in auctions for online advertising," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 30(1), pages 80-88.
  3. Alvin E. Roth & Tayfun Sönmez & M. Utku Ünver, 2004. "Kidney Exchange," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 119(2), pages 457-488, May.
  4. Roy W. Kenney & Benjamin Klein, 1983. "The Economics of Oversearching: Block Booking by Debeers, Paramount and Loews," UCLA Economics Working Papers 281, UCLA Department of Economics.
  5. Sönmez, Tayfun & Pathak, Parag A. & Abdulkadiroglu, Atila & Roth, Alvin, 2005. "The Boston Public School Match," Scholarly Articles 2562764, Harvard University Department of Economics.
  6. Robert Wilson, 2002. "Architecture of Power Markets," Econometrica, Econometric Society, Econometric Society, vol. 70(4), pages 1299-1340, July.
  7. Paul Milgrom, . "Putting Auction Theory to Work: The Simultaneous Ascending Auction," Working Papers, Stanford University, Department of Economics 98002, Stanford University, Department of Economics.
  8. Hendricks, Kenneth & Porter, Robert H, 1988. "An Empirical Study of an Auction with Asymmetric Information," American Economic Review, American Economic Association, vol. 78(5), pages 865-83, December.
  9. Kenney, Roy W & Klein, Benjamin, 1983. "The Economics of Block Booking," Journal of Law and Economics, University of Chicago Press, vol. 26(3), pages 497-540, October.
  10. Varian, Hal R., 2007. "Position auctions," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 25(6), pages 1163-1178, December.
  11. John McMillan, 1994. "Selling Spectrum Rights," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 145-162, Summer.
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