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Venkatesh Shankar

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Personal Details

First Name:Venkatesh
Middle Name:
Last Name:Shankar
RePEc Short-ID:psh199
College Station, Texas (United States)


Wehner Building, 4113 TAMU, College Station, Texas 77843-4113
RePEc:edi:mbtamus (more details at EDIRC)
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  1. Sultan, Fareena & Urban, Glen & Shankar, Venkatesh & Bart, Iakov, 2003. "Determinants and Role of Trust in E-Business: A Large Scale Empirical Study," Working papers 4282-02, Massachusetts Institute of Technology (MIT), Sloan School of Management.
  1. Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
  2. Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar, 2005. "Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods," Marketing Science, INFORMS, vol. 24(3), pages 334-350, July.
  3. Venkatesh Shankar & Ruth N. Bolton, 2004. "An Empirical Analysis of Determinants of Retailer Pricing Strategy," Marketing Science, INFORMS, vol. 23(1), pages 28-49, May.
  4. Venkatesh Shankar, 1997. "Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration," Marketing Science, INFORMS, vol. 16(3), pages 271-293.

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