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Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India

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  • Arindam Banerjee
  • Tanushri Banerjee

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  • Arindam Banerjee & Tanushri Banerjee, 2017. "Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India," Vikalpa: The Journal for Decision Makers, , vol. 42(2), pages 95-110, June.
    • Handle: RePEc:sae:vikjou:v:42:y:2017:i:2:p:95-110
    DOI: 10.1177/0256090917704560
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