Strategic pricing decision using the analytic hierarchy process
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DOI: 10.1057/s41272-022-00372-z
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- Alireza Taheri-Moghaddam & Ata Allah Taleizadeh & Park Thaichon, 2025. "Price dynamics and quality collaborations: a game theory exploration of cooperative advertising and contract design in manufacturer–retailer supply chains," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 24(1), pages 80-98, February.
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Keywords
Strategic pricing; Multi-criteria decision; Analytic hierarchy process;All these keywords.
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