Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M39: Other

2016

• Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016, "Particularities Of Place Branding In The European Countries," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 57-62.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 84-91.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016, "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 153-153, February.
• Irina Maiorescu & Mihai Teodor Negrea & Dorin Vicen?iu Popescu & Gabriel Cristian Sabou, 2016, "Best Practices Regarding the Use of Electronic Environment for Romanian Tourism Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 42, pages 474-474, May.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016, "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-166, September.
• Diana Yampolskaya & Olga Vasilyeva & Alexander Zobov, 2016, "Segmentation of Supplementary Post-graduated Education (Case for a Russian University)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 315-327, September.
• Edit Bányai, 2016, "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 2, pages 239-259, June.
• Anna Kulik, 2016, "Modern Methods Of Reasonable Product Supply," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 2, issue 2, DOI: 10.30525/2256-0742/2016-2-2-72-77.
• CHIRA Robert & MUSETESCU Adina, 2016, "The Impact Of Customer Service On Logistics," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 3, pages 24-31, December.
• FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016, "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 3, pages 57-73, December.
• Anna POLIANSKAIA & Casiana RĂDUȚ & Gabriela Cecilia STĂNCIULESCU, 2016, "Film Tourism Responses To The Tourist’S Expectations - New Challenges," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 149-156, April.
• Ariadna-Ioana JURAVLE (GAVRA) & Constantin SASU & Geanina Constanța SPĂTARU (PRAVĂȚ), 2016, "Religious Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 335-340, July.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, EconSciences Journals, volume 3, issue 3, pages 245-247, September.
• Abdul Alem Mohammed & Basri Rashid, 2016, "The Moderating Influence of Internship Program on the Relationship between Undergraduates’ Perception and their Intention to Join Tourism and Hospitality Industry: A Theoretical Model," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 317-321.
• Mohammed Ahmar Uddin & Mohammed Abdul Imran Khan & Shariq Mohammed, 2016, "An Empirical Study of Automated Teller Machine Users in Oman," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 904-908.
• Alcántara Pilar, Juan Miguel & del Barrio García, Salvador, 2016, "Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Simona VINEREAN, 2016, "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 77-83.
• Lucila Zarraga Cano & Ilia Cazares Garrido & Enrique Corona Sandoval, 2016, "Tourist Intermediation As A Strategic Element In The Consumer Disicion In Emerging Markets, Intermediacion Turistica Como Elemento Estrategico En El Proceso De Decision De Compra En Mercados Emergentes," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 4, pages 39-49.
• Amra Nuhanovic & Jasmina Okicic & Adisa Delic & Ermina Smajlovic, 2016, "The Study of the Current Obstacles to the Development of Women’s Entrepreneurship in the Function of Reducing Unemployment in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, volume 9, issue 11, pages 90-104, November.
• Oana TUGULEA & Claudia BOBALCA, 2016, "To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 8, issue 2, pages 313-332, August.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2016, "Perspectives And Limits In Development Of Prislop Pilgrimage," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 8, issue 3, pages 55-58, September.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, volume 3, issue 3, pages 245-247, September.
• Freytag, Per V. & Storvang, Pia, 2016, "Dynamics of a facilitator’s role: Insights from the Danish construction industry," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 27, issue 3, pages 117-138.
• Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016, "Particularities Of Place Branding In The European Countries," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 57-62.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 84-91.
• Hristo Katrandzhiev & Ivo Velinov & Kamelia Radova, 2016, "Rhetorics of Bulgarian Advertising – an Empirical Study of the Use of Rhetorical Figures in Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 51-75, January.
• Camelia Budac, 2016, "Theoretical Approaches on Successful Email Marketing Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 306-311, February.
• José Luis Da Rocha Ceia, 2016, "Influencia de la imagen del comercio del centro urbano en la imagen de ciudad," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1603, Sep, revised Sep 2016.
• Mohammad Fahmi Al-Zyoud, 2016, "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, volume 12, issue 4, pages 186-198, December.
• Ronalds Skulme & Valerijs Praude, 2016, "Social Media Evaluation Metrics," Oeconomia Copernicana, Institute of Economic Research, volume 7, issue 1, pages 131-142, March, DOI: 10.12775/OeC.2016.009.
• Kharchenko, Alina, 2016, "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper, University Library of Munich, Germany, number 71169, May.
• Ali, Mazhar, 2016, "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," MPRA Paper, University Library of Munich, Germany, number 72699, Jan.
• Freytag, Per V. & Storvang, Pia, 2016, "Dynamics of a facilitator’s role: Insights from the Danish construction industry," management revue. Socio-economic Studies, Rainer Hampp Verlag, volume 27, issue 3, pages 117-138.
• Viorica Jelev, 2016, "Romanian Tourism Marketing Researches," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 16, issue 3, pages 53-67.
• Muhammad Adam & Mirza Tabrani, 2016, "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106682, Oct.
• Mohammad A Al-hawari, 2016, "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406013, Apr.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016, "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016, "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016, "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016, "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 4-27.
• Lucia Vilèeková, 2016, "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 75-81.
• Monika Skorek & Michal Ambroziak, 2016, "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – przypadek marki Nutella)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 13-29.
• Agnieszka Wilczak, 2016, "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 61-73.
• Agnieszka Wilczak, 2016, "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 87-99.
• Semra AKTAŞ POLAT & Serkan POLAT, 2016, "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Sofia Reino & Maria Rita Massaro, 2016, "Assessing the Value of Hotel Online Reviews to Consumers," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_33.
• Amra Kraljic & Almir Pestek, 2016, "An Application Of Utaut2 Model In Exploring The Impact Of Quality Of Technology On Mobile Internet," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 14, issue 2, pages 66-76, November.
• Yordan Ivanov, 2016, "Price Aspects Of “Craft” Beer’s Competitiveness In Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 78-92.
• Grigaliunaite Viktorija & Pileliene Lina, 2016, "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, volume 63, issue 3, pages 391-414, November, DOI: 10.1515/saeb-2016-0130.
• Ali, Mazhar, 2016, "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 17, issue 4, pages 916-932.

2015

• Rajan Arapi, 2015, "Creativity As A Success Factor In Promotional Aspect Of Products In Production Companies," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 001-006, September, DOI: 10.12955/cbup.v3.576.
• MiklósPakurár & Sándor Kovács & József Popp & András Vántus, 2015, "Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 676-676, May.
• Klaus Bruno Schebesch & Radu Lucian Blaga, 2015, "Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 153-160, July.
• Jari Salo, 2015, "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 261-273, July.
• Jasák, Helga, 2015, "Funkcionális Élelmiszerek Fogyasztását Befolyásoló Attitűdök Vizsgálata," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-17, DOI: 10.22004/ag.econ.206651.
• Oana TUGULEA, 2015, "Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 16, pages 117-133, December.
• Viktoriia Paziuk, 2015, "Life Cycle Of A Wine Brand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2256-0742/2015-1-2-122-127.
• Lubomir Lubenov, 2015, "Branding Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 138-159.
• CAZACU Lavinia & OPRESCU Alina Elena, 2015, "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 59-72, September.
• Syedah Shan E. Ahmad, 2015, "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 114-121.
• Mira Rakic, Beba Rakic, 2015, "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-04, Jan.
• Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015, "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 1-10.
• Salvatore Esposito De Falco & Tiziana Volpe & Nicola Cucari, 2015, "Civic crowdfunding e valore del territorio: un?analisi empirica attraverso due piattaforme italiane," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 1, pages 185-202.
• Bianca-Florentina CHEREGI, 2015, "The media construction of identity in anti-immigration discourses," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-25.
• Suraj Kushe Shekhar, 2015, "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 3, issue 3, pages 19-23, September.
• José Jesús Merlos García, 2015, "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 67-83.
• Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015, "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 29-38.
• Volkan YENİARAS & Halil KIYMAZ, 2015, "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 352, pages 09-30.
• Juan Miguel Alcántara-Pilar & Salvador del Barrio-García & Lucia Porcu & Esmeralda Crespo-Almendros, 2015, "Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 79-104, June.
• Elena Alexandrova, 2015, "Harmonization of Family Holidays with Contemporary Requirements," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 118-125, March.
• Galina Mladenova, 2015, "Global Retail Banking Trends: Marketing Perspectives," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 35-51, April.
• Gabriele Hildmann & Ulrich Vossebein, 2015, "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 11, pages 1159-1172.
• José Horacio García Marí & Eva Tomaseti Solano & Noelia Sánchez Casado, 2015, "Efecto de la crisis sobre el sector comercial español," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1501, Apr, revised Apr 2015.
• Izabela Ostrowska, 2015, "Analiza problematyki zadowolenia polskich konsumentow z zakupow internetowych," Working Papers, Institute of Economic Research, number 84/2015, Apr, revised Apr 2015.
• Roehlano Briones, 2015, "Impact assessment of national and regional policies using the Philippine Regional General Equilibrium model," Philippine Review of Economics, University of the Philippines School of Economics and Philippine Economic Society, volume 51, issue 1, pages 45-76, June.
• Hussain, Riaz & Ali, Mazhar, 2015, "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper, University Library of Munich, Germany, number 72707, Jan.
• Satria, Rd. Okky & Suzanto, Boy & Sidharta, Iwan, 2015, "Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model," MPRA Paper, University Library of Munich, Germany, number 76779, Jun, revised 15 Aug 2015.
• İnci Dursun & Kutalmış Emre Ceylan & Ebru Tümer Kabadayı, 2015, "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 113-128.
• Erkan Yıldız, 2015, "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 163-181.
• Andrea Saraiva & Patrícia Pinto & Dora Agapito, 2015, "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 175-192.
• Sara Fernandes & Dora Agapito & Júlio Mendes, 2015, "The Revisitalization of the Querença Market: Exploring the Visitor Experience," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 216-226.
• Frauke-Julia Dombach, 2015, "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 2, pages 107-118.
• Elif Akagun Ergin & Nilay Sahin, 2015, "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003145, May.
• Farheen Khan & SHAMIM AHMAD, 2015, "A Study of Green Marketing Practices in the Food Processing Industry of India," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2704456, Sep.
• Neviana Krasteva, 2015, "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304060, Jun.
• Hanna Hall & Kamila Peszko, 2015, "Instruments and promotion activities of the Universities in the context of recruitment campaign according to the students? opinions," International Journal of Teaching and Education, International Institute of Social and Economic Sciences, volume 3, issue 3, pages 50-67, September.
• Natalia Gmerek, 2015, "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 15-35.
• M. Sadiq Sohail, 2015, "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015, "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015, "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 62-74.
• Aleksandra Korzeniowska, 2015, "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 33-48.
• Olgun Kitapci & Ibrahim Taylan Dortyol, 2015, "Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 4-14.
• Semra AKTAŞ POLAT, 2015, "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
• Ekaterina Arabska & Venelin Terziev, 2015, "Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 4, issue 2, pages 49-60, June.
• Andreea Bianca Ene, 2015, "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 6, issue 2, pages 117-129, July-Dece.
• Slabá Marie, 2015, "Stakeholder Groups of Public and Private Universities in the Czech Republic – Identification, Categorization and Prioritization," Review of Economic Perspectives, Sciendo, volume 15, issue 3, pages 305-326, September, DOI: 10.1515/revecp-2015-0022.
• Hussain, Riaz & Ali, Mazhar, 2015, "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 7, issue 2, pages 35-43.

2014

• Szarka, Krisztina & Lehota, Jozsef & Langer, Katalin, 2014, "Az 50+ Generáció Fenntarthatósággal Kapcsolatos Félelmei," Journal of Central European Green Innovation, Karoly Robert University College, volume 2, issue 4, pages 1-22, DOI: 10.22004/ag.econ.190601.
• Oana TUGULEA, 2014, "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
• Mircea Fuciu & Luigi Dumitrescu, 2014, "Using Online Social Networking Sites For Doing Business - A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-14.
• Antonia Bralic & Mario Jadric & Maja Cukusic, 2014, "Factors Associated With Static-Price Online Group Buying," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 23, issue 1, pages 65-84, june.
• Alexandrina, SARBU & Carmen-Maria, IORDACHE, 2014, "Aspects On Consumers Attitude Toward Genetically Modified Foods Among Youth," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 741-747.
• Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014, "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 101-108, July.
• Miroslaw Bochenek & Joanna Pomaskow, 2014, "The use of the brand to build a competitive advantage of contemporary companies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 2, pages 285-296, June, DOI: 10.12775/EiP.2014.021.
• Abdullah Malik & Bushan D. Sudhakar, 2014, "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, volume 4, issue 4, pages 259-275.
• Ilter HELVACI & Mithat TURHAN, 2014, "Tükenmiþlik Düzeylerinin Ýncelenmesi: Silifke’de Görev Yapan Saðlýk Çalýþanlarý Üzerinde Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 1, issue 4, pages 58-68.
• Dilek PENPECE, 2014, "Demografik Deðiþkenler ve Dizi Türünün Dizi Tanýtým Mecralarýna Etkisi Üzerine Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 2, issue 1, pages 1-10.
• Jorge MONGAY, 2014, "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 82-85.
• Udo Braendle & Sahar Sepasi & Amir Hossein Rahdari, 2014, "Fuzzy Evaluation Of Service Quality In The Banking Sector: A Decision Support System," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 2, pages 47-79, November.
• Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014, "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Post-Print, HAL, number hal-04477584, May, DOI: 10.1080/00036846.2014.914144.
• Ibrahim Bozaci, 2014, "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 11, pages 306-319, November.
• Omer Kursad Tufekci & Mehmet Dinc, 2014, "A Research on Determining the Effects of Five Factor Personality Traits of Turkish Football Referees on Cultural Intelligence," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 5, pages 410-468, May.
• Solomon A. Keelson & Addo J. Odei, 2014, "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 99-110.
• Ya-Hui Wang, 2014, "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 29-37.
• Enrique Corona Sandoval & Lucila Zárraga Cano, 2014, "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 6, pages 15-25.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 60-67, December.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014, "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 29, issue 343, pages 09-38.
• Oana TUGULEA, 2014, "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 103-116, September.
• DATTEL Andrew R. & PAUKETT Rachel & GOMAA Ahmed, 2014, "A Scoring Tool for Websites – A Case of Sustainable Organizations," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Adina Musetescu & Irina Nicolau & Cristina Athu & Mihaela Anca Mitrea, 2014, "The Culture`s Elements Impact on the Multinational Companies Activity," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 87-90, June.
• Adina Musetescu & Irina Nicolau & Cristina Athu, 2014, "Challenges of Manager’s Cultural Differences for the International Business Environment," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 103-106, September.
• Rita Gulyásné Kerekes, 2014, "Abaúj civil szervezeteinek kommunikációs kihívásai," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 1, pages 41-51.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
• Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014, "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1046-1056, July.
• COITA Dorin-Cristian, 2014, "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 289-295, December.
• Cotîrlea Denisa Adriana, 2014, "From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 297-302, May.
• Stoica (Mihali) Ana-Maria, 2014, "Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 393-397, May.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014, "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1403, Apr, revised Apr 2014.
• Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014, "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper, University Library of Munich, Germany, number 65391, Nov.
• İpek Kazançoğlu & Taşkın Dirsehan, 2014, "Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 17-37.
• Teodora ROMAN & Adriana MANOLICÃ & Laura GONDOR, 2014, "Customer Oriented System of Values Research," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 2, pages 318-324, December.
• Abdulvahap Baydas, 2014, "Customer satısfactıon ın prıvate health organızatıons: an empirical study," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 8, issue 2, pages 43-56, June.
• Alexandra Ioanid & Mihai Svasta & Maria Hermel-Stanescu, 2014, "The importance of social networks? weak ties in business development," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802404, Oct.
• Paulina Koziara, 2014, "Scent and sound as a sensory tools of restaurant marketing (Zapach i dzwiêk jako sensoryczne narzedzia marketingu w restauracji)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 17, pages 150-160.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 3, issue 4, pages 37-46, December.
• Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014, "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Applied Economics, Taylor & Francis Journals, volume 46, issue 23, pages 2766-2782, August, DOI: 10.1080/00036846.2014.914144.
• Russell S Winer & Scott A Neslin (ed.), 2014, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, ISBN: ARRAY(0x5ee124c0), September.
• Scott A. Neslin & Russell S. Winer, 2014, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2014, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2014, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller, 2014, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens, 2014, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2014, "Market Structure Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2014, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Richard Staelin & Eunkyu Lee, 2014, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2014, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2014, "Digital and Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Donald R. Lehmann & Peter N. Golder, 2014, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2014, "Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2014, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2014, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Kusum L. Ailawadi & Sunil Gupta, 2014, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".

2013

• Abeer Al Saud & Muhammad Khan, 2013, "Role of social media in brand development in Saudi Arabia," European Journal of Business and Economics, Central Bohemia University, volume 8, issue 1, pages 4-81:8, September, DOI: 10.12955/ejbe.v8i1.1.
• Assist. Dr.N.Udaya Bhaskar & Assist.P. Uma Mahesari Devi PhD Student & Assist.Dr. K.Aparna & Prof.B. Raja Shekhar, 2013, "Critical Factors Of Apparel Retail Service Quality-A Case Study Of Select State In India," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 21, pages 157-167, NOVEMBER.
• Claudia-Nicoleta Dobrescu & Mirela Costencu, 2013, "Information Campaigns – Means Of Communication With Customers," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Florentina Neamtu & Bogdan Nichifor, 2013, "The Determinants Of E-Government Relational Models Construction: Interaction, Communication, Participation And Collaboration," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Florentina Neamtu & Luminita Zait, 2013, "The Coordinates And Typology Of Relationship Between The Public System And The Different Categories Of Stakeholders," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Nicolae Razvan DECUSEARA, 2013, "Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets," Management Strategies Journal, Constantin Brancoveanu University, volume 19, issue 1, pages 59-66.
• Alina-Aurelia Grigore, 2013, "Social economy marketing: a new age in marketing field," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 90-96, October.
• Liliana Adela ZIMA, 2013, "Brand Management At General Motor’S Europe," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 236-244, June.
• Claudia Eugenia Toca Torres, 2013, "El marketing al servicio de las organizaciones del tercer sector," Estudios Gerenciales, Universidad Icesi.
• Olandy Naranjo Rivera, 2013, "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Ana Kekezi & Drita Kruja, 2013, "Outdoor Advertising And The Resistance Of Albanian Consumer," EuroEconomica, Danubius University of Galati, issue 2(32), pages 159-171, September.
• Karan Singh Thagunna & Garima Khanal, 2013, "Dimensions Affecting the Purchasing Behavior of Nepalese Women," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 10-19.
• Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013, "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, volume 3, issue 3, pages 93-101.
• Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E., 2013, "When comparative ads are more effective: Fit with audience’s regulatory mode," Journal of Economic Psychology, Elsevier, volume 38, issue C, pages 90-103, DOI: 10.1016/j.joep.2012.10.006.
• Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013, "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-005-MKT, May.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013, "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-010-MKT, Jul.
• Bruno Schivinski & Dariusz Dabrowski, 2013, "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 12, Jun.
• Bruno Schivinski & Dariusz Dabrowski, 2013, "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 4, Jun.
• Suraj Kushe Shekhar & Mehaboob P K, 2013, "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 1, issue 3, pages 40-47, September.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013, "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-74.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013, "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequenas Empresas," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 109-119.
• Luminita Mihaela Ion, 2013, "Qualitative Study On Physicians’ Motivations And Drug Prescribing Behaviour," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 5, issue 1, pages 29-40.
• Oana Tugulea & Claudia Bobalca & Camelia Soponaru, 2013, "City Brand Personality – An International Concept With Regional Appliance In The Tourism Development Strategy," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 5, issue 4, pages 626-644, December.
• Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys, 2013, "The Effectiveness of Dual Branding in the Agricultural Sector," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 11, issue 1 (Spring, pages 79-110.
• Krasimir Marinov, 2013, "Measuring Results of New Product Development," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 106-117, September.
• Tatyana Netseva-Porcheva, 2013, "Application of the Price Discrimination in Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 51-63, September.
• OLAHUT Meda Roxana & PLAIAS Ioan, 2013, "The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1797-1806, July.
• Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad, 2013, "Global Competition And Romania'S National Competitive Advantage," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1807-1814, July.
• Esther Calderón Monje & Pilar Huerta Zavala, 2013, "Influencia de la marca y precio en la decisión de apertura de un establecimiento franquiciado," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1306, Dec, revised Dec 2013.