Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M39: Other

2020

• Alexandra Giuliana ANDRONIC, 2020, "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
• Irene Gil-Saura & Irene S�nchez-Gonz�lez & Mar�a Eugenia Ruiz-Molina, 2020, "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, volume 36, issue 154, pages 27-42.
• Fabiana Gama de Medeiros & Francisco Jos� da Costa, 2020, "Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, volume 36, issue 156, pages 251-263.
• Irene Gil-Saura & Milva Eileen Justavino-Castillo & Mar�a Fuentes-Blasco, 2020, "Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 377-390, DOI: 10.18046/j.estger.2020.157.3767.
• José Armando Deaza & Néstor Fabián Díaz & Suelen Emilia Castiblanco & Universidad de La Salle María Inés Barbosa, 2020, "International market selection models: a literature review," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 191-217, DOI: 10.22267/rtend.202102.147.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Ingrida Košičiarová & Zdenka Kádeková, 2020, "The consumer behavior of young Slovak consumers (under the age of 25) in the private label market," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 1, pages 37-48.
• Fabián Cuesta & Gabriela Paida & Irene Buele, 2020, "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, volume 10, issue 1, pages 63-71.
• Arzu SEKER, 2020, "Cevrimici Alisveris Yapan Tuketici Davranislarina Yonelik Cevrimici Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 8, issue 2, pages 11-27.
• Alparslan Özmen & İlkin Yaran Ögel, 2020, "The Interaction Between Customer Experience, Satisfaction and Positive Word of Mouth: A Study on City Marketing in Afyonkarahisar," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Business Economics and Finance", DOI: 10.1108/S1569-375920200000104007.
• Le Thi Thanh Ha & Vo Thanh Thu, 2020, "Motivations of guests contributing sWOM on social media: a case in Vietnam," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 29, issue 2, pages 146-162, November, DOI: 10.1108/JABES-05-2020-0055.
• Ramiro Esqueda-Walle & Jesus Marmolejo Rodriguez & Karla Villarreal Estrada, 2020, "Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 256-279.
• Sunaryo & Soegeng Wahyoedi & Achmad Sudiro & Sudjatno, 2020, "The Effect of Religiosity on the Improvement of Customer Loyalty Towards Islamic Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 132-151.
• V.A. Bondarenko & N.V. Przhedetzkaya & E.V. Pisareva & K.A. Larionova & K.V. Borzenko & Yu.A. Shevyakov, 2020, "Сustomer-Oriented Business Companies in Russia: Compliance with Reality," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 590-597.
• Galazova S.S. & Kalieva O.M. & Luzhnova N.V. & Karelin N.V., 2020, "Opportunities and Constraints in Implementing Innovation Marketing in the Urban Passenger Traffic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 98-104.
• Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020, "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 581-597.
• Slupinska Kamila, 2020, "Secondary Observation as a Method of Social Media Research: Theoretical Considerations and Implementation," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 502-516.
• Zdzislaw Knecht & Janusz Materac, 2020, "Shaping the Military Units’ Image During Covid-19 Epidemic based on Military University of Land Forces Activities," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 3, pages 498-507.
• Ni Made Wahyuni, 2020, "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr239, Mar.
• Juniwati, 2020, "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr243, Jun.
• Md. Rizvi Khan, 2020, "Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr251, Sep.
• Yeshika Alversia, 2020, "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr254, Sep.
• Premruedee Jitkuekul, 2020, "A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr258, Dec.
• Marko Selakovic, 2020, "Typology of Business-Related Fake News Online: A Literature Review," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr259, Dec.
• Christina Appiah-Nimo, 2020, "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr261, Dec.
• Timotius, 2020, "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr262, Dec.
• Tatyana Netseva-Porcheva, 2020, "Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
• Krasimir Marinov, 2020, "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
• Yuriy Robul, 2020, "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 53-62, March, DOI: https://doi.org/10.31648/oej.5398.
• Alum Kusumah & Cheng-Wen Lee, 2020, "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 2, pages 31-43, September.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)," MPRA Paper, University Library of Munich, Germany, number 102867, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper, University Library of Munich, Germany, number 102869, Aug.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper, University Library of Munich, Germany, number 104023, Apr.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper, University Library of Munich, Germany, number 104028, Apr.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment," MPRA Paper, University Library of Munich, Germany, number 104794, Dec.
• Květa Olšanová & Gina Cook & Petr Král & Ondřej Vilikus & Marija Zlatić, 2020, "Exploration of Opportunities for Development of CEE Domestic Luxury Brands: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2020, issue 4, pages 59-72, DOI: 10.18267/j.cebr.246.
• Mihai Diaconescu, 2020, "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 77, pages 2-10, September.
• Jaime Rivera & Víctor Alarcón, 2020, "Model for assessing the quality of marketing-management education," Journal of Economics, Finance and Administrative Science, Universidad ESAN, volume 25, issue 49, pages 5-25.
• Dora Agapito & Pedro Q. Brito, 2020, "A Dyadic Approach To Adolescents’ Risky Online Behaviors," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 244-267.
• Ralitsa Yaneva, 2020, "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 93-107.
• Alina DINU & Raluca MARE & Ion TUDOR & Lorian-Ovidiu VINTILA & Raluca-Elena GHINEA, 2020, "The Influence of Social-Media on Audiences of the TV Channels in Romania," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 2, pages 217-231, December.
• Femi Odebiyi & Vitaliya Gontar, 2020, "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 18, issue 1, pages 37-48, May.
• Dijana Tevsic & Arnela Nanic, 2020, "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 18, issue 1, pages 75-86, May.
• Selvet Niyazieva, 2020, "Sustainable Development, Happiness And Sustainablebusiness - Is There A Relationship Between Them?," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 823-839.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020, "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 82-94, December, DOI: 10.2478/foli-2020-0037.
• Wodecki Andrzej, 2020, "The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting," Foundations of Management, Sciendo, volume 12, issue 1, pages 167-180, January, DOI: 10.2478/fman-2020-0013.
• Halkin Andrii, 2020, "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, volume 12, issue 1, pages 31-42, January, DOI: 10.2478/fman-2020-0003.
• Strhan Rastislav, 2020, "Research of product design consumer perception," Studia Commercialia Bratislavensia, Sciendo, volume 13, issue 45, pages 242-253, September, DOI: 10.2478/stcb-2020-0010.

2019

• Lopez Salazar, Gloria Lety, 2019, "Factores que influyen en la compra de alimentos orgánicos en México. Un análisis mixto," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 3, issue 2, pages 69-85, July, DOI: 10.26784/sbir.v3i2.210.
• Milena Todorova & Svilena Ruskova, 2019, "Trends in Bulgarian Consumers’ Behavior Regarding Bio Foods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 126-136, November.
• Anita Proszowska, 2019, "Analysis of Influence of Trade Fair Exhibitors’ Experiences on Their Decision to Re-Enter the Fair – Research Project," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 258-268, November.
• Rimple Manchanda, 2019, "Materialism – A Conceptualization for Contemporary Research," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, volume 10, issue 1, pages 48-54, January, DOI: 10.18843/ijcms/v10i1/05.
• Tatyana Netseva-Porcheva & Vasil Bozev, 2019, "Profiling Companies according to the Adopted Pricing Strategy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 144-164.
• Fumiaki Tajiri & Ana Damaschin & Cristian Vlad & Tudor Tomos & Anne Stenros, 2019, "Engineering Communications And Cultural Symbols For Corporate Rebranding €“ A Case Study On The Development Of The €Œmetlife Way†In Japan," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• FUCIU Mircea, 2019, "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 4, pages 53-63, December.
• Renata Francisco Baldanza & L�via Nogueira-Pellizzon, 2019, "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, volume 35, issue 151, pages 95-108.
• Fabiana Gama de Medeiros & Francisco Jos� da Costa, 2019, "Uma proposta de visualizacao do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 237-248.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019, "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 259-270.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ort�z-Soto, 2019, "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 271-282.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019, "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 292-300.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Виктория Станчева, 2019, "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 155-189.
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019, "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 1, DOI: 10.32015/JIMB/2019-11-1-8.
• Mohammed Abdalrahman, 2019, "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 2, DOI: 10.32015/JIBM/2019-11-2-9.
• Freddy Marilahimbilu Mgiba, 2019, "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 165-172.
• Ivanchenko O.V. & Mirgorodskaya O.N. & Baraulya E.V. & Putilina T.I., 2019, "Marketing Relations and Communication Infrastructure Development in the Banking Sector Based on Big Data Mining," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 176-184.
• Zhuk М.А. & Kalieva О.M., 2019, "Target Group Segmentation in the Virtual Space as a Tool for Defining the Concept of a Territory Brand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 234-241.
• Baturina O.E. & Erokhina T.B. & Fedko V.P. & Shaginyan S.G., 2019, "Development of the University Image Positioning Methods in the Context of its Marketing Strategy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 309-316.
• Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019, "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 83-99.
• Yeshika Alversia, 2019, "Identifying Aspects toward EWOM Credibility and Source of Trustworthiness," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr542, Sep.
• Megawati Simanjuntak, 2019, "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr545, Sep.
• Gede Ginaya, 2019, "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr203, Mar.
• Ni Putu Nursiani, 2019, "Spirituality and Entrepreneurs: Analysis of Entrepreneurial Motivation," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr209, Mar.
• Pei-Chu, Hung, 2019, "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr210, Mar.
• Edi Wibowo, 2019, "Relationship Management of Cafe Customers around Universitas Sebelas Maret Surakarta - Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr211, Mar.
• Nor Azimah Kamaruddin, 2019, "Viral Advertisement: Conceptualisation of Factors Affecting Viral Behaviour," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr219, Jun.
• Setyani Dwi Lestari, 2019, "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr221, Jun.
• Firda Nosita, 2019, "The Influence of User Generated Content and Purchase Intention on Beauty Products," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr223, Sep.
• Vonny Susanti, 2019, "How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr224, Sep.
• Yeshika Alversia, 2019, "The Influence of Online Review on Consumers' Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr225, Sep.
• Angela Ya-Ping, 2019, "Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr226, Sep.
• Milomir Vojvodic, 2019, "The Role of Customer-Centric, Cross-Functional Integration in Data Governance," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr229, Dec.
• Yassine El Bouchikhi, 2019, "Encouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisal," Post-Print, HAL, number hal-02290879, Jun.
• Sandra Soče Kraljević & Kristian Božić, 2019, "Research Of Consumer Preferences In Choosing Chain Stores," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 3, pages 477-495, DOI: 10.32910/ep.70.3.6.
• Ariana Nefat & Dragan Benazić, 2019, "The Student Perceptions, Concern And Knowledge With Regard To Climate Changes In Croatia," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 5, pages 723-742, DOI: 10.32910/ep.70.5.3.
• Pedro Pablo Dorantes Torres & Mayanyn Larrañaga Moreno & Maria Teresa Ortega Flores, 2019, "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, volume 7, issue 3, pages 73-85.
• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019, "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 1, pages 97-119, June.
• Tatyana Netseva-Porcheva, 2019, "Price Changes: Practices Of The Companies Operating In Bulgaria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 16, issue 2, pages 131-140.
• Krasimir Marinov, 2019, "The Strategic Orientation of Companies as a Success Factor of Product Innovation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 39-48, September.
• Jana Rybanska & Ludmila Nagyova & Filip Tkac, 2019, "Selected Psychological Factors As Predictors Of Consumer Choice In The Milk Product Market," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 14, issue 3, pages 287-298, September, DOI: https://doi.org/10.31648/oej.4376.
• Sergiu Vlad Stan, 2019, "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 533-539, August.
• Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019, "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 28, issue 1, pages 364-380, December.
• Kekezi, Ana, 2019, "Exploration of marketing tools for the promotion of protected areas (Albania)," MPRA Paper, University Library of Munich, Germany, number 117096.
• H., Sujaya & S., Meghana & Aithal, Sreeramana, 2019, "Challenges Associated with Running A Green Business in India and Other Developing Countries," MPRA Paper, University Library of Munich, Germany, number 95163, May.
• Meltem Kiygi Calli & Semih Kilic, 2019, "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 259-276.
• Inci Dursun & Ebru Tumer Kabadayi & Kutalmis Emre Ceylan & Cansu Gokmen Koksal, 2019, "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 499-515.
• Erkan Ozdemir & Gamze Akcay, 2019, "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1109-1125.
• Maria MURRAY SVIDRONOVA & Alena KASCAKOVA & Gabriela BAMBUSEKOVA, 2019, "Social Media In The Presidential Election Campaign: Slovakia 2019," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2019, issue 33, pages 181-194, December.
• Naglaa Diaa Ramzy & Sireen Abdulhalim & Pansee Mashaly, 2019, "Exploring In-Game Advertising and Brand Recall," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8711878, Jul.
• Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019, "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8611115, Oct.
• Pradeep Dharmadasa & Chanaka Wijewardena, 2019, "Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 7, issue 1, pages 74-86, May.
• Wiryanta Muljono & Sri Setiyawati, 2019, "The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer’s choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 42-57.
• A. Cristina Mihale-Wilson & Jan Zibuschka & Oliver Hinz, 2019, "User preferences and willingness to pay for in-vehicle assistance," Electronic Markets, Springer;IIM University of St. Gallen, volume 29, issue 1, pages 37-53, March, DOI: 10.1007/s12525-019-00330-5.
• Eddy Yunus & Daniel Susilo & Slamet Riyadi & Meithiana Indrasari & Teguh Dwi Putranto, 2019, "The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 2, pages 1424-1434, December, DOI: 10.9770/jesi.2019.7.2(44).
• Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019, "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 12, issue 2, pages 81-87, December.
• Ahmet Sinanagic & Beriz Civic & Alma Muratovic, 2019, "Presence Of Internet Marketing And Its Influence Of Business Success Of Companies In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 1, pages 77-89, May.
• Kral Pavol & Janoskova Katarina & Durana Pavol, 2019, "Linear Model for Brand Portfolio Optimization," Economics and Culture, Sciendo, volume 16, issue 1, pages 32-39, June, DOI: 10.2478/jec-2019-0004.
• Pevcin Primož, 2019, "The Evolution of City Labelling in the Literature," Economics and Culture, Sciendo, volume 16, issue 1, pages 40-45, June, DOI: 10.2478/jec-2019-0005.
• Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019, "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, volume 11, issue 1, pages 7-22, March, DOI: 10.2478/fman-2019-0001.
• Spodarczyk Edyta, 2019, "An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report," Management, Sciendo, volume 23, issue 2, pages 64-79, December, DOI: 10.2478/manment-2019-0019.
• Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019, "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, volume 14, issue 2, pages 106-116, December, DOI: 10.2478/jeb-2019-0017.
• Mokoena Bakae Aubrey, 2019, "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 64, issue 3, pages 54-68, December, DOI: 10.2478/subboec-2019-0015.
• Nina Angelovska & Lidija Pulevska Ivanovska, 2019, "New E-Commerce Business Models can Boost its Development: Case of North Macedonia," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 17, issue 4, pages 753-762.

2018

• Elina Gaitniece, 2018, "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, volume 6, issue 0, pages 135-140, September, DOI: 10.12955/cbup.v6.1145.
• Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2018, "Consumer eWOM Communication: The Missing Link between Relational Capital and Sustainable Bioeconomy Ii Health Care Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 20, issue 49, pages 684-684, August.
• Lixandru Ion-DănuÈ›, 2018, "Motivation in the decision - making process of choosing a university product," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 6-13, December.
• Marinela Andreea Geantă & Diana Violeta Zabad, 2018, "The Feminist Movement In Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 46, pages 135-145, November.
• Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018, "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 46, pages 95-104, December.
• Imola-Zsuzsanna Moldovan & Zsuzsa Saplacan, 2018, "What Makes Romanians To Bank On Their Smartphones? Determinants Of Mobile Banking Adoption," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Abdulvahap Baydas, 2018, "Marka Degeri ve Marka Sadakatinin GSM Operatorleri Baglamında Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 12-36, December, DOI: https://dx.doi.org/10.33399/biibfad.
• FUCIU Mircea & DUMITRESCU Luigi, 2018, "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 5, pages 53-64, November.
• Anca Maria CLIPA, 2018, "Employment Contract Negotiations For Romanian It Employees And Their Willingness For Future (Re)Negotiations," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 307-312, December.
• Hanna Hall, 2018, "The marketisation of higher education: symptoms, controversies, trends," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 17, issue 1, pages 33-42, March, DOI: 10.12775/EiP.2018.003.
• Veronika Ferenczová & László Józsa, 2018, "Interpretation of Marketing Theory in Islamic Context," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 1, pages 30-38.
• Jozef Metke, 2018, "Marketing behind ICO. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 1, pages 39-46.
• Дарина Павлова, 2018, "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 245-274.
• Vita Briliana, 2018, "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr521, Dec.
• Katlea Fitriani, 2018, "An Analysis of the Management of Supply Chain Risk: A Study of the Islamic Fashion Industry in Bandung, Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber152, Feb.
• Tjiptogoro Dinarjo Soehari, 2018, "The Strategic Role of Management of Human Resources to Prevent Corruption," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber156, Sep.
• Sudaryanto, 2018, "The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr175, Feb.
• Firend Al. R., 2018, "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr187, Sep.
• Muhartini Salim, 2018, "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr189, Sep.
• Divya Keerthika, 2018, "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr190, Sep.
• Jackaria Nazneen Carrim, 2018, "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr196, Dec.
• Dr. K. M. Ashifa, 2018, "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr200, Dec.
• Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018, "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 69, issue 2, pages 89-105.
• Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018, "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografico De Tipo Values And Lifestyle (Vals)," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-75.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018, "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De Las Mipymes En El Municipio De Juchitepec, Estado De," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 87-97.
• Esra AYDIN KILIÇ & Mustafa PORTAKALCI, 2018, "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 95-108, January, DOI: 10.15637/jlecon.244.
• Jonnathan López Hurtado, 2018, "Actitud hacia la marca ante un evento inesperado: Rol del pensamiento holístico y analítico," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 12, pages 93-104, July-Dece, DOI: 10.24215/23143738e030.
• Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018, "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 1 (Spring, pages 79-94, DOI: 10.26493/1854-6935.16.79-94.
• Jorge Vera & Andrea Trujillo, 2018, "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 28-51, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018, "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 5-27, Abril-Jun.
• Olha Prokopenko & Robert Kornatowski, 2018, "Organizational And Economic Mechanism Of Strategic Market-Oriented Activity Of Industrial Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 165-173.
• Petra Budská, 2018, "The Effect of the Media Reporting of Terrorist Attacks on the Czech Travel Insurance Market between 2011-2016," European Financial and Accounting Journal, Prague University of Economics and Business, volume 2018, issue 4, pages 41-58, DOI: 10.18267/j.efaj.218.
• Kristina Dabovic, 2018, "Branding Podgorica-Montenegro," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 16, issue 2, pages 33-55, December.
• Rita Dynan, 2018, "Experiential Learning in a Marketing Travel Study Course," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509582, Jul.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018, "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509698, Jul.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018, "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 48-65.
• Nora Milanova & Vaggelis Saprikis, 2018, "An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 66-83.
• Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018, "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 45, issue 4, pages 345-355, December, DOI: 10.1007/s40622-018-0197-5.
• Ighomereho Salome & Ladipo Patrick & Dixon-Ogbechi Bolajoko, 2018, "Determinants of Automated Teller Machine Usage in Lagos State, Nigeria," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 6, issue 1, pages 89-111, DOI: 10.1515/auseb-2018-0005.
• Ighomereho Salome & Ladipo Patrick & Dixon-Ogbechi Bolajoko, 2018, "Determinants of Automated Teller Machine Usage in Lagos State, Nigeria," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 6, issue 1, pages 89-111, DOI: 10.1515/eb-2018-0005.
• Jurušs Māris & Feldbergs Ģirts, 2018, "Management of Tax Payments Under the Definitive Value Added Tax Regime," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 32, issue 1, pages 65-73, December, DOI: 10.2478/eb-2018-0005.
• Petra Leonora Cvitanović, 2018, "Possibilities for socially responsible entrepreneurship at Croatian natural and organic cosmetics market," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1807, Nov.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018, "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2018.

2017

• Elina Gaitniece, 2017, "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 128-131, September, DOI: 10.12955/cbup.v5.913.
• Krzysztof Błoński, 2017, "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 163-171, July.
• Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017, "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 171-180, October.
• Catalin GRADINARU & Sorin-George TOMA, 2017, "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 4, pages 99-109.
• Bojana Femić-Radosavović & Milorad Jovović, 2017, "Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro," Journal of Central Banking Theory and Practice, Central bank of Montenegro, volume 6, issue 1, pages 15-28.
• Milorad Jovović & Bojana Femić-Radosavović & Milena Lipovina-Božović, 2017, "Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro," Journal of Central Banking Theory and Practice, Central bank of Montenegro, volume 6, issue 2, pages 65-76.
• Anca BUTNARIU, 2017, "Industrial Branding – Does It Pay Off?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 493-498, December.
• Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017, "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, DOI: 10.19052/ed.4179.
• Eva Jaderná & Martina Beránek, 2017, "Project method of teaching of Marketing at university," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 42-50.
• Jozef Metke, 2017, "Marketing behind ICO. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 51-56.
• Георги Личев, 2017, "Проучване На Поведението На Българските Потребители При Покупка На Захарни И Шоколадови Изделия," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 55-70.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017, "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 492-498.
• Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov, 2017, "Current State and Prospects for Development of Internet Advertising in Kazakhstan," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2A, pages 380-407.
• Lakomaa, Erik, 2017, "Party in Business: The Swedish Social Democratic Party's Advertising Venture 1947-1997," SSE Working Paper Series in Economic History, Stockholm School of Economics, number 2017:4, Nov.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017, "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 1, pages 65-77.
• Sara Chouaabi & Fatima Zohra Boughari & Lakhdar Adouka & Zohra Bouguelli, 2017, "Strategic Positioning for Soft Drinks in the Algerian Market," International Business Research, Canadian Center of Science and Education, volume 10, issue 2, pages 20-28, February.
• Grażyna Śmigielska & Magdalena Stefańska, 2017, "Innovative Positioning as a Marketing Tool of Retailers on the Food Market," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 1, pages 77-90.
• Oana Tugulea & Claudia Stoian (Bobalca), 2017, "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 869-876, July.
• Sabrina Oktaria Sihombing,, 2017, "Predicting intention to share news through social media: An empirical analysis in Indonesian youth context," Business and Economic Horizons (BEH), Prague Development Center, volume 13, issue 4, pages 468-477, October, DOI: 10.15208/beh.2017.32.
• Katarina Janoskova & Anna Krizanova, 2017, "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 1, pages 99-110, March, DOI: 10.24136/oc.v8i1.7.
• Hanna Hall, 2017, "The marketisation of higher education - symptoms, controversies, trends," Working Papers, Institute of Economic Research, number 36/2017, May, revised May 2017.
• Elena Kotyrlo, 2017, "Social network sites: What users post and to whom they address. Some approaches to the study," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), volume 47, pages 74-99.
• Meltem Yetkin Özbük & Yağmur Öz, 2017, "Examination of Public Service Announcements in Turkey Through Content Analysis Method," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 575-589.
• Jose VARGHESE & Manoj EDWARD & Babu P GEORGE, 2017, "Centralization of Authority, Market Orientation, and Customer Relationship Management in the Banking Sector: A Study in India," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 2, issue 1, pages 90-100, June.
• nanuli Okruashvili & Lia Metonidze, 2017, "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808262, Oct.
• Zubair Hassan, 2017, "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 29-44.
• Eftychia Gkiolnta & Vaggelis Saprikis & Maro Vlachopoulou, 2017, "The Mobile Shopping Engagement: Surveys’ Review and Empirical Study," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 77-96.
• Lukasz Malys & Justyna Swiatowiec-Szczepanska & Michal Zdziarski, 2017, "The Quality of Business Relationships in the Automotive Industry and the Company Performance: The Case of Polish and Brazilian Markets," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 15, issue 70, pages 76-87.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017, "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, volume 87, issue 7, pages 943-984, October, DOI: 10.1007/s11573-017-0859-3.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017, "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, volume 67, issue 4, pages 201-225, August, DOI: 10.1007/s11301-017-0128-0.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017, "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 3, pages 67-81, September, DOI: 10.1515/ijme-2017-0019.
• Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017, "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 62, issue 3, pages 67-82, December, DOI: 10.1515/subboec-2017-0014.
• Šišara, Jelena & Goleš, Divna, 2017, "How Students as Consumers Learn Information about New Products," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".

2016

• Katarína Moravčíková & Elena Gregová, 2016, "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 340-345, September, DOI: 10.12955/cbup.v4.778.