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Anand Kumar Jaiswal

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Personal Details

First Name:Anand
Middle Name:Kumar
Last Name:Jaiswal
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RePEc Short-ID:pja171
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Homepage:http://www.iimahd.ernet.in/faculty/facultydetails.php?id=251
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Location: Ahmedabad, India
Homepage: http://www.iimahd.ernet.in/
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Handle: RePEc:edi:iimahin (more details at EDIRC)
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  1. Jaiswal, A. K. & Niraj, Rakesh, . "Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model," IIMA Working Papers WP2007-11-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  2. Jaiswal, A. K., . "Fortune at the Bottom of the Pyramid: An Alternative Perspective," IIMA Working Papers WP2007-07-13, Indian Institute of Management Ahmedabad, Research and Publication Department.
  1. Neeraj Pandey & Anand Kumar Jaiswal, 2014. "Change Management: A Case of State Power Utility in India," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 18(01), pages 61-80.
  2. Anand Kumar Jaiswal & Arpita Srivastav & Dhwani Kothari, 2009. "Dettol: Managing Brand Extensions," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 13(01), pages 105-143.
  3. Anand Kumar Jaiswal & Pingali Venugopal, 2008. "Cavinkare Private Limited: Serving Low Income Consumers," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 12(01), pages 1-28.
  4. Anand Kumar Jaiswal, 2008. "The Fortune at the Bottom or the Middle of the Pyramid?," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 85-100, January.
1 paper by this author was announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-MKT: Marketing (1) 2010-09-11. Author is listed

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