Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations
[Introduction ...] The ability to successfully drive disruptive innovations from within the organization will be analyzed through the lens of organizational ambidexterity. Ambidexterity is the ability of organizations to successfully balance exploration and exploitation. The manifestation of this act of balancing exploitation and exploration is the companies' ability to initiate multiple innovation streams, in this case sustaining innovations and disruptive innovations (Danneels, 2004; Tushman, et al., 2010). Key proponents of organizational ambidexterity, O'Reilly and Tushman, consider it a 'solution to the innovators dilemma' (O'Reilly and Tushman, 2008, pg. 202), however present their thesis only conceptually. This is a general gap in the research of organizational ambidexterity, as noted by scholars of organizational ambidexterity where consensus exists on the need for ambidexterity, but the underlying mechanisms and the 'how' remain undertheorized (Gupta, et al., 2006). This work will look at the mechanisms of ambidexterity at GE Healthcare to help explain its ability in successfully hosting sustaining and disruptive innovations from within its boundaries. The next section will focus on the theoretical background of this research, explaining in greater detail the concept of disruptive innovation and BOP research. The next section describes the research methodology and research question. Section 4 narrates the empirical data from the GE Healthcare case study after which we analyze the main findings and close with a conclusion.
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