IDEAS home Printed from https://ideas.repec.org/a/tpr/inntgg/v3y2008i1p85-100.html
   My bibliography  Save this article

The Fortune at the Bottom or the Middle of the Pyramid?

Author

Listed:
  • Anand Kumar Jaiswal

    (Anand Kumar Jaiswal is Visiting Assistant Professor of Marketing at the Indian Institute of Management in Ahmedabad, India (IIMA).)

Abstract

No abstract is available for this item.

Suggested Citation

  • Anand Kumar Jaiswal, 2008. "The Fortune at the Bottom or the Middle of the Pyramid?," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 85-100, January.
  • Handle: RePEc:tpr:inntgg:v:3:y:2008:i:1:p:85-100
    as

    Download full text from publisher

    File URL: http://www.mitpressjournals.org/doi/pdfplus/10.1162/itgg.2008.3.1.85
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Garima Sharma & Anand Kumar Jaiswal, 2018. "Unsustainability of Sustainability: Cognitive Frames and Tensions in Bottom of the Pyramid Projects," Journal of Business Ethics, Springer, vol. 148(2), pages 291-307, March.
    2. Bernard GARRETTE & Asli KOZAN & Thomas ROULET, 2014. "Défis au Bas de la Pyramide," Working Papers 2014-427, Department of Research, Ipag Business School.
    3. repec:dau:papers:123456789/9498 is not listed on IDEAS
    4. Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
    5. Federica Angeli & Shila Teresa Ishwardat & Anand Kumar Jaiswal & Antonio Capaldo, 2018. "Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    6. Thun, Eric, 2018. "Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector," Technovation, Elsevier, vol. 70, pages 7-19.
    7. Kumar, Avinash & Kumra, Rajeev & Singh, Ramendra, 2022. "Base of the pyramid producers’ constraints: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 115-129.
    8. Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
    9. Syed Abidur Rahman & Azlan Amran & Noor Hazlina Ahmad & Seyedeh Khadijeh Taghizadeh, 2016. "Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(1), pages 195-216, May.
    10. Claudine Grisard, 2012. "Accountability and Bottom of the Pyramid projects: the two sides of the mirror," Post-Print hal-00690956, HAL.
    11. Shigufta Hena Uzma & Suvendu Kr. Pratihari, 2019. "Financial Modelling for Business Sustainability: A Study of Business Correspondent Model of Financial Inclusion in India," Vikalpa: The Journal for Decision Makers, , vol. 44(4), pages 211-231, December.
    12. Stephanie Knizkov & Julia C. Arlinghaus, 2019. "Is Co-Creation Always Sustainable? Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets," Sustainability, MDPI, vol. 11(21), pages 1-22, October.
    13. Ramdorai, Aditi & Herstatt, Cornelius, 2013. "Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations," Working Papers 74, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tpr:inntgg:v:3:y:2008:i:1:p:85-100. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kelly McDougall (email available below). General contact details of provider: https://direct.mit.edu/journals .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.