The Fortune at the Bottom or the Middle of the Pyramid?
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Cited by:
- Garima Sharma & Anand Kumar Jaiswal, 2018. "Unsustainability of Sustainability: Cognitive Frames and Tensions in Bottom of the Pyramid Projects," Journal of Business Ethics, Springer, vol. 148(2), pages 291-307, March.
- Bernard GARRETTE & Asli KOZAN & Thomas ROULET, 2014.
"Défis au Bas de la Pyramide,"
Working Papers
2014-427, Department of Research, Ipag Business School.
- Bernard GARRETTE & Asli KOZAN & Thomas ROULET, 2015. "Défis au Bas de la Pyramide," Working Papers 2015-616, Department of Research, Ipag Business School.
- repec:dau:papers:123456789/9498 is not listed on IDEAS
- Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
- Federica Angeli & Shila Teresa Ishwardat & Anand Kumar Jaiswal & Antonio Capaldo, 2018. "Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
- Thun, Eric, 2018. "Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector," Technovation, Elsevier, vol. 70, pages 7-19.
- Kumar, Avinash & Kumra, Rajeev & Singh, Ramendra, 2022. "Base of the pyramid producers’ constraints: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 115-129.
- Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
- Syed Abidur Rahman & Azlan Amran & Noor Hazlina Ahmad & Seyedeh Khadijeh Taghizadeh, 2016. "Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(1), pages 195-216, May.
- Claudine Grisard, 2012. "Accountability and Bottom of the Pyramid projects: the two sides of the mirror," Post-Print hal-00690956, HAL.
- Shigufta Hena Uzma & Suvendu Kr. Pratihari, 2019. "Financial Modelling for Business Sustainability: A Study of Business Correspondent Model of Financial Inclusion in India," Vikalpa: The Journal for Decision Makers, , vol. 44(4), pages 211-231, December.
- Stephanie Knizkov & Julia C. Arlinghaus, 2019. "Is Co-Creation Always Sustainable? Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets," Sustainability, MDPI, vol. 11(21), pages 1-22, October.
- Ramdorai, Aditi & Herstatt, Cornelius, 2013. "Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations," Working Papers 74, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
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