Défis au Bas de la Pyramide
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References listed on IDEAS
- Anand Kumar Jaiswal, 2008. "The Fortune at the Bottom or the Middle of the Pyramid?," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 85-100, January.
- Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
- repec:dau:papers:123456789/1564 is not listed on IDEAS
- Agnes Boutin & Charlotte Gaston Breton, 2006. "SEGMENTATION ET STRATEGIES DE COMMUNICATIONDANS LES MARCHES EMERGENTS:Une approche croisée des concepts de pyramideéconomique et d'acculturation," Post-Print halshs-00355541, HAL.
- Alain Charles Martinet & Marielle Audrey Payaud, 2008. "Formes de RSE et Entreprises Sociales. Une Hybridation des Stratégies," Post-Print halshs-00650200, HAL.
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