IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v2y2015i1p1037225.html
   My bibliography  Save this article

Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology

Author

Listed:
  • Kotapati Srinivasa Reddy

Abstract

The extant social sciences and management theoretical concepts and empirical literature have mostly determined based on western (developed) economies institutional context. In the recent past, a number of researchers have argued that the western theories are inadequate to study the emerging markets phenomenon and described the problems relating to data collection, data analysis, and theory development. I also (experience) confirm that major problems are relating to the research data collection, especially primary data (interview and survey methods). With this in mind, I develop a new case study research design, that is, “Test-Tube” typology, to build theory from emerging markets behavior as well as to add new knowledge to the mass of disciplines, particularly social sciences, medicine, travel, tourism and hospitality, sports, management, and information systems, and engineering. I design a typology that consists of eleven steps: case development, case selection, relatedness and pattern matching, case analysis, cross-case analysis, theoretical constructs, pre-testing and development, adjusting theoretical constructs, theory testing, building theory and testable propositions, and suggesting strategic swap model. Further, I suggest a set of few guidelines on how to measure the research quality and how to strengthen the research rigor in case study settings.

Suggested Citation

  • Kotapati Srinivasa Reddy, 2015. "Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1037225-103, December.
    • Handle: RePEc:taf:oabmxx:v:2:y:2015:i:1:p:1037225
    DOI: 10.1080/23311975.2015.1037225
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2015.1037225
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2015.1037225?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Peter J. Buckley & Donald R. Lessard, 2010. "Regaining the Edge for International Business Research," Palgrave Macmillan Books, in: Foreign Direct Investment, China and the World Economy, chapter 2, pages 7-13, Palgrave Macmillan.
    2. Jesús Cambra-Fierro & Susan Hart & Yolanda Polo-Redondo & Ana Fuster-Mur, 2012. "Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(3), pages 855-871, April.
    3. Marleen Dieleman & Wladimir M. Sachs, 2008. "Coevolution of Institutions and Corporations in Emerging Economies: How the Salim Group Morphed into an Institution of Suharto's Crony Regime," Journal of Management Studies, Wiley Blackwell, vol. 45(7), pages 1274-1300, November.
    4. I. Serdar Dinc & Isil Erel, 2013. "Economic Nationalism in Mergers and Acquisitions," Journal of Finance, American Finance Association, vol. 68(6), pages 2471-2514, December.
    5. Omar R. Malik & Masaaki Kotabe, 2009. "Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies: Evidence from India and Pakistan," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 421-450, May.
    6. Wan, Kam-Ming & Wong, Ka-fu, 2009. "Economic impact of political barriers to cross-border acquisitions: An empirical study of CNOOC's unsuccessful takeover of Unocal," Journal of Corporate Finance, Elsevier, vol. 15(4), pages 447-468, September.
    7. Reddy, K. Srinivasa & Agrawal, Rajat, 2012. "Designing case studies from secondary sources – A conceptual framework," MPRA Paper 60423, University Library of Munich, Germany, revised 2012.
    8. Gavin J. Nicholson & Geoffrey C. Kiel, 2007. "Can Directors Impact Performance? A case‐based test of three theories of corporate governance," Corporate Governance: An International Review, Wiley Blackwell, vol. 15(4), pages 585-608, July.
    9. Steve Maguire & Nelson Phillips, 2008. "‘Citibankers’ at Citigroup: A Study of the Loss of Institutional Trust after a Merger," Journal of Management Studies, Wiley Blackwell, vol. 45(2), pages 372-401, March.
    10. Joep P. Cornelissen & Rodolphe Durand, 2014. "Moving Forward: Developing Theoretical Contributions in Management Studies," Journal of Management Studies, Wiley Blackwell, vol. 51(6), pages 995-1022, September.
    11. Bitsch, Vera, 2005. "Qualitative Research: A Grounded Theory Example and Evaluation Criteria," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-17.
    12. Conklin, David W., 2005. "Cross-border mergers and acquisitions: a response to environmental transformation," Journal of World Business, Elsevier, vol. 40(1), pages 29-40, February.
    13. Oded Shenkar, 2004. "One more time: international business in a global economy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 161-171, March.
    14. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    15. Mike W Peng, 2004. "Identifying the big question in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 99-108, March.
    16. Mats Alvesson & Jörgen Sandberg, 2013. "Has Management Studies Lost Its Way? Ideas for More Imaginative and Innovative Research," Journal of Management Studies, Wiley Blackwell, vol. 50(1), pages 128-152, January.
    17. Tsang, Eric W.K., 2013. "Case study methodology: causal explanation, contextualization, and theorizing," Journal of International Management, Elsevier, vol. 19(2), pages 195-202.
    18. Alan M. Rugman & Alain Verbeke & Quyen T. K. Nguyen, 2011. "Fifty Years of International Business Theory and Beyond," Management International Review, Springer, vol. 51(6), pages 755-786, December.
    19. Canabal, Anne & White III, George O., 2008. "Entry mode research: Past and future," International Business Review, Elsevier, vol. 17(3), pages 267-284, June.
    20. Wilson, Elizabeth J. & Vlosky, Richard P., 1997. "Partnering relationship activities: Building theory from case study research," Journal of Business Research, Elsevier, vol. 39(1), pages 59-70, May.
    21. Sonali K. Shah & Kevin G. Corley, 2006. "Building Better Theory by Bridging the Quantitative–Qualitative Divide," Journal of Management Studies, Wiley Blackwell, vol. 43(8), pages 1821-1835, December.
    22. John Child & Terence Tsai, 2005. "The Dynamic Between Firms’ Environmental Strategies and Institutional Constraints in Emerging Economies: Evidence from China and Taiwan," Journal of Management Studies, Wiley Blackwell, vol. 42(1), pages 95-125, January.
    23. Lex Donaldson & Jane Qiu & Ben Nanfeng Luo, 2013. "For Rigour in Organizational Management Theory Research," Journal of Management Studies, Wiley Blackwell, vol. 50(1), pages 153-172, January.
    24. De Massis, Alfredo & Kotlar, Josip, 2014. "The case study method in family business research: Guidelines for qualitative scholarship," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 15-29.
    25. Liu, Chia-Ling (Eunice) & Zhang, Yingying, 2014. "Learning process and capability formation in cross-border buyer–supplier relationships: A qualitative case study of Taiwanese technological firms," International Business Review, Elsevier, vol. 23(4), pages 718-730.
    26. Joep P. Cornelissen & Rodolphe Durand, 2014. "Moving Forward: Developing Theoretical Contributions in Management Studies," Post-Print hal-01097568, HAL.
    27. Sally Riad & Eero Vaara, 2011. "Varieties of National Metonymy in Media Accounts of International Mergers and Acquisitions," Journal of Management Studies, Wiley Blackwell, vol. 48(4), pages 737-771, June.
    28. C. Poortman & K. Schildkamp, 2012. "Alternative quality standards in qualitative research?," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(6), pages 1727-1751, October.
    29. Gerring, John, 2004. "What Is a Case Study and What Is It Good for?," American Political Science Review, Cambridge University Press, vol. 98(2), pages 341-354, May.
    30. Eero Vaara & Sally Riad, 2011. "Varieties of national metonymy in media accounts of international mergers and acquisitions," Post-Print hal-02312580, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. McTigue, Clare & Rye, Tom & Monios, Jason, 2020. "Identifying barriers to implementation of local transport policy – Lessons learned from case studies on bus policy implementation in Great Britain," Transport Policy, Elsevier, vol. 91(C), pages 16-25.
    2. Ben Akume & Osarumwense Iguisi, 2020. "Developing capabilities for sustainability in family owned SMEs: An emerging market scenario," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(6), pages 24-36, October.
    3. Geeta Rani Duppati & Narendar V. Rao, 2015. "Cross-border mergers and acquisitions: Mature markets vs. emerging markets—with special reference to the USA and India," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1088817-108, December.
    4. Maria Urbaniec & Agnieszka Żur, 2021. "Business model innovation in corporate entrepreneurship: exploratory insights from corporate accelerators," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 865-888, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Reddy, Kotapati Srinivasa, 2015. "The State of Case Study Research in Mergers & Acquisitions: A Review of the Literature in Different Management Streams," MPRA Paper 63939, University Library of Munich, Germany, revised 2015.
    2. Reddy, Kotapati Srinivasa, 2015. "Revisiting and Reinforcing the Farmers Fox Theory: A Study (Test) of Three Cases in Cross-border Inbound Acquisitions," MPRA Paper 63561, University Library of Munich, Germany, revised 2015.
    3. Reddy, Kotapati Srinivasa, 2015. "Why do Cross-border Merger/Acquisition Deals become Delayed, or Unsuccessful? – A Cross-Case Analysis in the Dynamic Industries," MPRA Paper 63940, University Library of Munich, Germany, revised 2015.
    4. Reddy, Kotapati Srinivasa, 2015. "Determinants of Cross-border Mergers and Acquisitions: A Comprehensive Review and Future Direction," MPRA Paper 63969, University Library of Munich, Germany, revised 2015.
    5. Yapici, Nilufer & Hudson, Bryant Ashley, 2020. "Generating a Scandal: Non-market Activity to Stop a Cross-Border Merger and Acquisition," Journal of International Management, Elsevier, vol. 26(3).
    6. Reddy, Kotapati Srinivasa, 2014. "Institutional Dichotomy and Cross-Border Inbound Acquisitions: A Study of Three Cases," MPRA Paper 64221, University Library of Munich, Germany, revised 2014.
    7. Reddy, Kotapati Srinivasa, 2015. "Extant Reviews on Entry-mode/Internationalization, Mergers & Acquisitions, and Diversification: Understanding Theories and Establishing Interdisciplinary Research," MPRA Paper 63744, University Library of Munich, Germany, revised 2015.
    8. Winston Kwon & Ian Clarke & Eero Vaara & Rowan Mackay & Ruth Wodak, 2020. "Using Verbal Irony to Move on with Controversial Issues," Organization Science, INFORMS, vol. 31(4), pages 865-886, July.
    9. Xie, En & Reddy, K.S. & Liang, Jie, 2017. "Country-specific determinants of cross-border mergers and acquisitions: A comprehensive review and future research directions," Journal of World Business, Elsevier, vol. 52(2), pages 127-183.
    10. Mbalyohere, Charles & Lawton, Thomas & Boojihawon, Roshan & Viney, Howard, 2017. "Corporate political activity and location-based advantage: MNE responses to institutional transformation in Uganda’s electricity industry," Journal of World Business, Elsevier, vol. 52(6), pages 743-759.
    11. Engwall, Lars & Pahlberg, Cecilia & Persson, Olle, 2018. "The development of IB as a scientific field," International Business Review, Elsevier, vol. 27(5), pages 1080-1088.
    12. Maurizio Floris & David Grant & Leanne Cutcher, 2013. "Mining the Discourse: Strategizing During BHP Billiton's Attempted Acquisition of Rio Tinto," Journal of Management Studies, Wiley Blackwell, vol. 50(7), pages 1185-1215, November.
    13. Ivan Montiel & Alvaro Cuervo-Cazurra & Junghoon Park & Raquel Antolín-López & Bryan W. Husted, 2021. "Implementing the United Nations’ Sustainable Development Goals in international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(5), pages 999-1030, July.
    14. Seno-Alday, Sandra, 2010. "International business thought: A 50-year footprint," Journal of International Management, Elsevier, vol. 16(1), pages 16-31, March.
    15. Chengguang Li & Ilgaz Arikan & Oded Shenkar & Asli Arikan, 2020. "The impact of country-dyadic military conflicts on market reaction to cross-border acquisitions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(3), pages 299-325, April.
    16. Michael-Jörg Oesterle & Joachim Wolf, 2011. "50 Years of Management International Review and IB/IM Research," Management International Review, Springer, vol. 51(6), pages 735-754, December.
    17. Li, Jiatao & Li, Peixin & Wang, Baolian, 2016. "Do cross-border acquisitions create value? Evidence from overseas acquisitions by Chinese firms," International Business Review, Elsevier, vol. 25(2), pages 471-483.
    18. Teerikangas, Satu & Colman, Helene Loe, 2020. "Theorizing in the qualitative study of mergers & acquisitions," Scandinavian Journal of Management, Elsevier, vol. 36(1).
    19. Peter W. Liesch & Lars Håkanson & Sara L. McGaughey & Stuart Middleton & Julia Cretchley, 2011. "The evolution of the international business field: a scientometric investigation of articles published in its premier journal," Scientometrics, Springer;Akadémiai Kiadó, vol. 88(1), pages 17-42, July.
    20. Reddy, Kotapati Srinivasa, 2016. "Institutional Voids and Tax litigation in Emerging Economies: The verdict of Vodafone cross-border acquisition of Hutchison," MPRA Paper 74264, University Library of Munich, Germany, revised 2016.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:2:y:2015:i:1:p:1037225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.