IDEAS home Printed from https://ideas.repec.org/p/ipg/wpaper/2014-427.html
   My bibliography  Save this paper

Défis au Bas de la Pyramide

Author

Listed:
  • Bernard GARRETTE
  • Asli KOZAN
  • Thomas ROULET

Abstract

Le « Bas de la Pyramide » (BdP), est-il nouvel Eldorado pour les entreprises, ou seulement un miroir aux alouettes ? L’examen des activités « BdP » existantes montre qu’il est difficile de gagner de l’argent en offrant aux populations les plus pauvres de la planète des produits et des services à finalité sociale ou environnementale. Cet article suggère que les entreprises ont intérêt à persévérer dans leurs efforts. Nous proposons des solutions pour surmonter les obstacles économiques, sociaux et politiques des projets « BdP » et discutons le rôle de ces initiatives en matière d’innovation et de croissance.

Suggested Citation

  • Bernard GARRETTE & Asli KOZAN & Thomas ROULET, 2014. "Défis au Bas de la Pyramide," Working Papers 2014-427, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-427
    as

    Download full text from publisher

    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_427.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Anand Kumar Jaiswal, 2008. "The Fortune at the Bottom or the Middle of the Pyramid?," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 85-100, January.
    2. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    3. repec:dau:papers:123456789/1564 is not listed on IDEAS
    4. Agnes Boutin & Charlotte Gaston Breton, 2006. "SEGMENTATION ET STRATEGIES DE COMMUNICATIONDANS LES MARCHES EMERGENTS:Une approche croisée des concepts de pyramideéconomique et d'acculturation," Post-Print halshs-00355541, HAL.
    5. Alain Charles Martinet & Marielle Audrey Payaud, 2008. "Formes de RSE et Entreprises Sociales. Une Hybridation des Stratégies," Post-Print halshs-00650200, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
    2. Ramdorai, Aditi & Herstatt, Cornelius, 2013. "Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations," Working Papers 74, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Thun, Eric, 2018. "Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector," Technovation, Elsevier, vol. 70, pages 7-19.
    4. Srivardhini K. Jha & E. Richard Gold & Laurette Dubé, 2021. "Modular Interorganizational Network Governance: A Conceptual Framework for Addressing Complex Social Problems," Sustainability, MDPI, vol. 13(18), pages 1-21, September.
    5. Newburry, William & Gardberg, Naomi A. & Sanchez, Juan I., 2014. "Employer Attractiveness in Latin America: The Association Among Foreignness, Internationalization and Talent Recruitment," Journal of International Management, Elsevier, vol. 20(3), pages 327-344.
    6. Yadong Luo & Huan Zhang & Juan Bu, 2019. "Developed country MNEs investing in developing economies: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(4), pages 633-667, June.
    7. Samuel Adomako & Nguyen P. Nguyen, 2020. "Politically connected firms and corporate social responsibility implementation expenditure in sub‐Saharan Africa: Evidence from Ghana," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2701-2711, November.
    8. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    9. Colin C. Williams & Brunilda Kosta, 2019. "Evaluating Institutional Theories Of Informal Sector Entrepreneurship: Some Lessons From Albania," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-17, June.
    10. C. Williams, Colin & Kayaoglu, Aysegul, 2016. "Tackling The Informal Economy In The European Union: A Social Actor Approach," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(2), pages 133-147.
    11. Päivi Karhunen & Svetlana Ledyaeva, 2021. "Is Chain Affiliation a Strategic Asset or Constraint in Emerging Economies? Competitive Strategies and Performance in the Russian Hotel Industry," Management International Review, Springer, vol. 61(3), pages 403-427, June.
    12. Roland Bardy & Stephen Drew & Tumenta Kennedy, 2012. "Foreign Investment and Ethics: How to Contribute to Social Responsibility by Doing Business in Less-Developed Countries," Journal of Business Ethics, Springer, vol. 106(3), pages 267-282, March.
    13. Krzysztof Dembek & Nagaraj Sivasubramaniam & Danielle A. Chmielewski, 2020. "A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions," Journal of Business Ethics, Springer, vol. 165(3), pages 365-382, September.
    14. Wani, Nassir Ul Haq, 2020. "Latency and Economic Concert of India’s Trade with Russia: An Empirical Investigation," MPRA Paper 104716, University Library of Munich, Germany, revised 20 Nov 2020.
    15. Min Ju & Hongxin Zhao, 2009. "Behind organizational slack and firm performance in China: The moderating roles of ownership and competitive intensity," Asia Pacific Journal of Management, Springer, vol. 26(4), pages 701-717, December.
    16. Alexandrine Lapoutte & Clara Lohier-Fanchini & Séverine Saleilles, 2017. "De l’aide à la justice alimentaire : Étude d’un partenariat entre Biocoop et des épiceries sociales et solidaires," Post-Print halshs-01660289, HAL.
    17. Kotapati Srinivasa Reddy, 2015. "Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1037225-103, December.
    18. Vikrant Shirodkar & Palitha Konara, 2017. "Institutional Distance and Foreign Subsidiary Performance in Emerging Markets: Moderating Effects of Ownership Strategy and Host-Country Experience," Management International Review, Springer, vol. 57(2), pages 179-207, April.
    19. Shigufta Hena Uzma & Suvendu Kr. Pratihari, 2019. "Financial Modelling for Business Sustainability: A Study of Business Correspondent Model of Financial Inclusion in India," Vikalpa: The Journal for Decision Makers, , vol. 44(4), pages 211-231, December.
    20. Geoffrey M. Kistruck & Paul W. Beamish, 2010. "The Interplay of Form, Structure, and Embeddedness in Social Intrapreneurship," Entrepreneurship Theory and Practice, , vol. 34(4), pages 735-761, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ipg:wpaper:2014-427. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ingmar Schumacher (email available below). General contact details of provider: https://edirc.repec.org/data/ipagpfr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.