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Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations

Author

Listed:
  • Syed Abidur Rahman

    (Universiti Sains Malaysia (USM))

  • Azlan Amran

    (Universiti Sains Malaysia (USM))

  • Noor Hazlina Ahmad

    (Universiti Sains Malaysia (USM))

  • Seyedeh Khadijeh Taghizadeh

    (Universiti Sains Malaysia (USM))

Abstract

This study examines the relationship between base of the pyramid (BoP) entrepreneurship success and wellbeing. The major contention is that the success of the BoP entrepreneurs is influenced by information and training support provided by large private organizations. A total of 134 BoP entrepreneurs, who run community information centres in remote areas of Bangladesh with the support of a leading private telecommunications company, participated in this research. The result revealed that support from a large private organization is important to ensure business success, and that this subsequently enhances the wellbeing of BoP entrepreneurs. Not only has this study empirically confirmed that assistance provided by large private organizations to BoP entrepreneurs influences business success, assistance also enhances the wellbeing of this vulnerable group and thus facilitate to reduce poverty within the local community. This study therefore can be a guideline for large private organizations that are willing to carry out pragmatic corporate social initiatives.

Suggested Citation

  • Syed Abidur Rahman & Azlan Amran & Noor Hazlina Ahmad & Seyedeh Khadijeh Taghizadeh, 2016. "Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(1), pages 195-216, May.
    • Handle: RePEc:spr:soinre:v:127:y:2016:i:1:d:10.1007_s11205-015-0951-4
    DOI: 10.1007/s11205-015-0951-4
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    References listed on IDEAS

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    Cited by:

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    2. Emini Adelina & Merovci Safet, 2021. "Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country," Business Systems Research, Sciendo, vol. 12(2), pages 1-16, December.
    3. G. Ribes-Giner & I. Moya-Clemente & R. Cervelló-Royo & M. R. Perello-Marin, 2019. "Wellbeing indicators affecting female entrepreneurship in OECD countries," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(2), pages 915-933, March.
    4. Danielle A. Chmielewski & Krzysztof Dembek & Jennifer R. Beckett, 2020. "‘Business Unusual’: Building BoP 3.0," Journal of Business Ethics, Springer, vol. 161(1), pages 211-229, January.
    5. Al Mamun, Abdullah & Thurasamy, Ramayah & Fazal, Syed Ali, 2021. "Entrepreneurial index for low-income households in Malaysia," Socio-Economic Planning Sciences, Elsevier, vol. 77(C).

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    More about this item

    Keywords

    Entrepreneurship; Subjective wellbeing; Base of pyramid (BoP); Business success; Performance; Large private organization;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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