Printed from https://ideas.repec.org/n/nep-mkt/2010-09-11.html
Report NEP-MKT-2010-09-11
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Strandvik, Tore & Rindell, Anne, 2010, "Value of Image in Service," Working Papers, Hanken School of Economics, number 550, Sep.
- Item repec:ner:tilbur:urn:nbn:nl:ui:12-4219263 is not listed on IDEAS anymore
- Rindell, Anne, 2010, "Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use," Working Papers, Hanken School of Economics, number 551, Sep.
- Heinonen, Kristina & Strandvik, Tore, 2010, "Customer Energy in Relationships," Working Papers, Hanken School of Economics, number 553, Sep.
- Voima, Päivi & Heinonen, kristina & Strandvik, Tore, 2010, "Exploring Customer Value Formation: A Customer Dominant Logic Perspective," Working Papers, Hanken School of Economics, number 552, Sep.
- Davis, Chris & Blayney, Don & Yen, Steven & Cooper, Joseph C., 2009, "An analysis of at-home demand for ice cream in the United States," MPRA Paper, University Library of Munich, Germany, number 24782, Dec.
- Patrali Chakrabarty & Bibek Banerjee, 2010, "An Eye for an Eye: Impact of Sequelization and Comparison in Advertisements on Consumer’s Perception of Brands," Working Papers, eSocialSciences, number id:2785, Aug.
- Item repec:cdl:agrebk:580238 is not listed on IDEAS anymore
- Ambarish Chandra & Ulrich Kaiser, 2010, "Targeted Advertising in Magazine Markets," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2010-02, Aug.
- Häckner, Jonas & Nyberg, Sten, 2010, "Every Viewer has a Price - On the Differentiation of TV Channels," Research Papers in Economics, Stockholm University, Department of Economics, number 2010:15, Sep.
- Anand Kumar Jaiswal & Rakesh Niraj, 2010, "Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model," Working Papers, eSocialSciences, number id:2790, Aug.
- Matei, Lucica & Dinu, Teodora, 2010, "Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”," MPRA Paper, University Library of Munich, Germany, number 24725, Jun, revised 01 Aug 2010.
- Item repec:cdl:agrebk:382291 is not listed on IDEAS anymore
- Item repec:cdl:itsdav:1316309 is not listed on IDEAS anymore