IDEAS home Printed from https://ideas.repec.org/a/eee/jfpoli/v37y2012i6p661-670.html
   My bibliography  Save this article

Using best–worst scaling to explore perceptions of relative responsibility for ensuring food safety

Author

Listed:
  • Erdem, Seda
  • Rigby, Dan
  • Wossink, Ada

Abstract

We examine stakeholders’ perceptions of the share of the overall responsibility of each stage in the food supply chain has in ensuring that the meat people cook and eat at home is safe to consume. We elicit these perceptions of relative responsibility via surveys using the best–worst scaling technique and analyse the data via Bayesian estimation of mixed logit models. Results are reported for two groups of stakeholders: consumers and farmers, and for two meat food chains: chicken and beef. The results reveal that consumers tend to think farmers are more responsible for ensuring meat safety than farmers do. Similarly, farmers tend to think consumers have a greater degree of responsibility than consumers believe they have themselves. Such beliefs might affect stakeholders’ willingness to take actions and reduce hazards in the supply chain. From a policy perspective, the research findings provide useful insights to support policymakers and other decision-makers in the industry in developing mitigation strategies. Communication with consumers and farmers about emerging food safety problems in a supply chain and their involvement in proactive practices would need to be attuned to their subjective perceptions of relative responsibilities in order for integrated risk management systems to be effective.

Suggested Citation

  • Erdem, Seda & Rigby, Dan & Wossink, Ada, 2012. "Using best–worst scaling to explore perceptions of relative responsibility for ensuring food safety," Food Policy, Elsevier, vol. 37(6), pages 661-670.
  • Handle: RePEc:eee:jfpoli:v:37:y:2012:i:6:p:661-670
    DOI: 10.1016/j.foodpol.2012.07.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S030691921200084X
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
    2. Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine & Feinblatt-Mélèze, Eve, 2010. "Functional food, uncertainty and consumers' choices: A lab experiment with enriched yoghurts for lowering cholesterol," Food Policy, Elsevier, vol. 35(5), pages 419-428, October.
    3. Houghton, J.R. & Rowe, G. & Frewer, L.J. & Van Kleef, E. & Chryssochoidis, G. & Kehagia, O. & Korzen-Bohr, S. & Lassen, J. & Pfenning, U. & Strada, A., 2008. "The quality of food risk management in Europe: Perspectives and priorities," Food Policy, Elsevier, vol. 33(1), pages 13-26, February.
    4. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, May.
    5. Jayson L. Lusk & Brian C. Briggeman, 2009. "Food Values," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(1), pages 184-196.
    6. Garcia Martinez, Marian & Fearne, Andrew & Caswell, Julie A. & Henson, Spencer, 2007. "Co-regulation as a possible model for food safety governance: Opportunities for public-private partnerships," Food Policy, Elsevier, vol. 32(3), pages 299-314, June.
    7. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November.
    8. Flynn, Terry N. & Louviere, Jordan J. & Peters, Tim J. & Coast, Joanna, 2007. "Best-worst scaling: What it can do for health care research and how to do it," Journal of Health Economics, Elsevier, vol. 26(1), pages 171-189, January.
    9. Mario Mazzocchi & Alexandra Lobb & W. Bruce Traill & Alessio Cavicchi, 2008. "Food Scares and Trust: A European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(1), pages 2-24, February.
    10. Pat Auger & Timothy Devinney & Jordan Louviere, 2007. "Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries," Journal of Business Ethics, Springer, vol. 70(3), pages 299-326, February.
    11. Jordan Louviere & Terry Flynn, 2010. "Using Best-Worst Scaling Choice Experiments to Measure Public Perceptions and Preferences for Healthcare Reform in Australia," The Patient: Patient-Centered Outcomes Research, Springer;Johns Hopkins Bloomberg School of Public Health, vol. 3(4), pages 275-283, December.
    12. Brownstone, David & Train, Kenneth, 1998. "Forecasting new product penetration with flexible substitution patterns," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 109-129, November.
    13. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    14. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
    15. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    16. Henson, Spencer & Caswell, Julie, 1999. "Food safety regulation: an overview of contemporary issues," Food Policy, Elsevier, vol. 24(6), pages 589-603, December.
    17. Cope, S. & Frewer, L.J. & Houghton, J. & Rowe, G. & Fischer, A.R.H. & de Jonge, J., 2010. "Consumer perceptions of best practice in food risk communication and management: Implications for risk analysis policy," Food Policy, Elsevier, vol. 35(4), pages 349-357, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Glenk, Klaus & Eory, Vera & Colombo, Sergio & Barnes, Andrew, 2014. "Adoption of greenhouse gas mitigation in agriculture: An analysis of dairy farmers' perceptions and adoption behaviour," Ecological Economics, Elsevier, vol. 108(C), pages 49-58.
    2. Glenka, Klaus & Eorya, Vera & Colombo, Sergio & Barnes, Andrew Peter, 2014. "Adoption of greenhouse gas mitigation in agriculture: an analysis of dairy farmers’ preferences and adoption behaviour," 88th Annual Conference, April 9-11, 2014, AgroParisTech, Paris, France 170358, Agricultural Economics Society.
    3. Danny Campbell & Seda Erdem, 2015. "Position Bias in Best-worst Scaling Surveys: A Case Study on Trust in Institutions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(2), pages 526-545.
    4. repec:kap:enreec:v:67:y:2017:i:4:d:10.1007_s10640-015-9992-z is not listed on IDEAS
    5. Morgan, Carissa J. & Dominick, S.R. & Widmar, Nicole J. Olynk & Yeager, Elizabeth A. & Croney, Candace C., 2016. "Perceptions of Corporate Social Responsibility of Prominent Fast Food Establishments by University Students," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), November.
    6. Holland, Jacqueline K. & Olynk Widmar, Nicole J. & Widmar, David A. & Ortega, David L. & Gunderson, Michael A., 2014. "Understanding Producer Strategies: Identifying Key Success Factors of Commercial Farms in 2013," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162422, Southern Agricultural Economics Association.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jfpoli:v:37:y:2012:i:6:p:661-670. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/foodpol .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.