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Chinese aquaculture farmers’ value system and on-farm decision making

Author

Listed:
  • Ortega, David L.
  • Hong, Soo Jeong
  • Olynk Widmar, Nicole J.
  • Wang, H. Holly
  • Wu, Laping

Abstract

The Chinese aquaculture industry, which employs millions of farmers and provides low cost protein for consumers worldwide, is critically important to domestic economic growth and global food security. Central to the safety of aquaculture products are farmers, who are ultimately responsible for following good production practices. We assess how farmers’ value system is related to on-farm decision-making, with particular attention given to the overuse of antibiotics, a major problem in this industry. Primary data was gathered through farmer interviews in three aquaculture-producing provinces in Southern China. Using a best-worst scaling framework, we find that producers care most about attributes and practices that are directly related to their operation and are impartial to consumer preferences. Our results show that producers who value food safety the most are more likely to stop using antibiotics in their operations.

Suggested Citation

  • Ortega, David L. & Hong, Soo Jeong & Olynk Widmar, Nicole J. & Wang, H. Holly & Wu, Laping, 2015. "Chinese aquaculture farmers’ value system and on-farm decision making," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 4(3), April.
  • Handle: RePEc:ags:ijameu:262365
    DOI: 10.22004/ag.econ.262365
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    References listed on IDEAS

    as
    1. David L. Ortega & H. Holly Wang & Nicole J. Olynk & Laping Wu & Junfei Bai, 2012. "Chinese Consumers' Demand for Food Safety Attributes: A Push for Government and Industry Regulations," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 489-495.
    2. David L. Ortega & Colin G. Brown & Scott A. Waldron & H. Holly Wang, 2014. "Agricultural marketing and food safety in China: a utility perspective," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing, vol. 4(1), pages 23-31, May.
    3. Jayson L. Lusk & Brian C. Briggeman, 2009. "Food Values," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(1), pages 184-196.
    4. Waldron, Scott & Brown, Colin & Longworth, John, 2010. "A critique of high-value supply chains as a means of modernising agriculture in China: The case of the beef industry," Food Policy, Elsevier, vol. 35(5), pages 479-487, October.
    5. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    6. Eric Ruto & Guy Garrod & Riccardo Scarpa, 2008. "Valuing animal genetic resources: a choice modeling application to indigenous cattle in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 38(1), pages 89-98, January.
    7. Nicole J. Olynk & Christopher A. Wolf & Glynn T. Tonsor, 2012. "Production technology option value: the case of rbST in Michigan," Agricultural Economics, International Association of Agricultural Economists, vol. 43, pages 1-9, November.
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