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Motivating Knowledge Agents: Can Incentive Pay Overcome Social Distance

  • Berg, Erland

    (University of Oxford)

  • Ghatak, Maitreesh

    (London School of Economics)

  • Manjula, R

    (ISEC)

  • Rajasekhar, D

    (ISEC)

  • Roy, Sanchari

    (University of Warwick)

This paper studies the interaction of incentive pay and social distance in the dissemination of information.We analyse theoretically as well as empirically the effect of incentive pay when agents have pro-social objectives,but also preferences over dealing with one social group relative to another. In a randomised field experiment under taken across 151 villages in South India,local agents were hired to spread information about a public health insurance programme.Relative to flat pay,incentive pay improves knowledge transmission to households that are socially distant from the agent,but not to households similar to the agent.

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File URL: http://www2.warwick.ac.uk/fac/soc/economics/research/centres/cage/manage/publications/134-2013_roy.pdf
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Paper provided by Competitive Advantage in the Global Economy (CAGE) in its series CAGE Online Working Paper Series with number 134.

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Date of creation: 2013
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Handle: RePEc:cge:wacage:134
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