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Motivating Knowledge Agents: Can Incentive Pay Overcome Social Distance?

  • Berg, Erlend
  • Ghatak, Maitreesh
  • Manjula, R
  • Rajasekhar, D
  • Roy, Sanchari

This paper studies the interaction of incentive pay and social distance in the dissemination of information. We analyse theoretically as well as empirically the effect of incentive pay when agents have pro-social objectives, but also preferences over dealing with one social group relative to another. In a randomised field experiment undertaken across 151 villages in South India, local agents were hired to spread information about a public health insurance programme. Relative to flat pay, incentive pay improves knowledge transmission to households that are socially distant from the agent, but not to households similar to the agent.

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Paper provided by C.E.P.R. Discussion Papers in its series CEPR Discussion Papers with number 9477.

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Date of creation: May 2013
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Handle: RePEc:cpr:ceprdp:9477
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