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Tennessee Beef Producers' Willingness to Participate in a Tennessee Branded Beef Program

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Listed:
  • McLeod, Elizabeth
  • Jensen, Kimberly
  • Griffith, Andrew
  • Lewis, Karen

Abstract

Growing interest in producing locally produced beef to capture more value-added has been expressed by the Tennessee beef industry. This study measures Tennessee cattle producer willingness to supply beef to a Tennessee branded beef (TBB) program. Data from a 2016 survey of Tennessee beef cattle producers were used to estimate a probit for interest in TBB participation and a Tobit for cattle live weight that interested producers would supply. Over 70 percent were interested in participating, with age, income, production practices used, and risk attitudes influencing interest. Liveweight supply was influenced by producer age, animal units, production practices, and perceived barriers.

Suggested Citation

  • McLeod, Elizabeth & Jensen, Kimberly & Griffith, Andrew & Lewis, Karen, 2017. "Tennessee Beef Producers' Willingness to Participate in a Tennessee Branded Beef Program," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252649, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea17:252649
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    References listed on IDEAS

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    Keywords

    Branded Beef; Producer Willingness to Supply; Probit; Tobit; Agribusiness; Livestock Production/Industries; Marketing;

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