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Beef Producer Choice in Cattle Marketing

Author

Listed:
  • Gillespie, Jeffrey M.
  • Basarir, Aydin
  • Schupp, Alvin R.

Abstract

In addition to the conventional auction method of cattle marketing, some alternative marketing arrangements include sale by private treaty, video auction, retained ownership, and use of strategic alliances. This study finds that 91% of Louisiana producers use conventional auctions, while 39% use other types of marketing arrangements. The most heavily used alternative marketing arrangement is private treaty, at 26%. Those producers using alternative marketing arrangements tend to be larger, have heavier weaning weights, have more diverse farming operations, be younger, have greater contact with their county extension agents, and depend less on income from off-farm sources.

Suggested Citation

  • Gillespie, Jeffrey M. & Basarir, Aydin & Schupp, Alvin R., 2004. "Beef Producer Choice in Cattle Marketing," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 22(2), pages 1-13.
    • Handle: RePEc:ags:jloagb:59586
    DOI: 10.22004/ag.econ.59586
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    Cited by:

    1. Bensemann, Jessica & Shadbolt, Nicola, 2015. "Farmers’ Choice of Marketing Strategy: A Study of New Zealand Lamb Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-33, September.
    2. repec:ags:jrapmc:122317 is not listed on IDEAS
    3. Martin, Beutler & Fausti, Scott & Qasmi, Bashir, 2006. "Perspectives of Cow/Calf Producers in the Dakotas - Marketing Channel Selection," Issue Briefs 2006479, South Dakota State University, Department of Economics.
    4. Pope, Kelsey Frasier & Schroeder, Ted C. & Langemeier, Michael R. & Herbel, Kevin L., 2011. "Cow-Calf Producer Risk Preference Impacts on Retained Ownership Strategies," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 43(4), pages 497-513, November.
    5. Tang, Minfeng & Lewis, Karen E. & Griffith, Andrew P. & Boyer, Christopher N., 2016. "Identifying Factors that Impact Returns to Retained Ownership of Cattle," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229766, Southern Agricultural Economics Association.
    6. Lewis, Karen & Griffith, Andrew & Boyer, Christopher & Rhinehart, Justin, 2015. "Returns to Retained Ownership through Finishing for Beef Cattle Originating from Tennessee," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196620, Southern Agricultural Economics Association.
    7. Franken, Jason R.V. & Parcell, Joseph L. & Tonsor, Glynn T., 2011. "Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103609, Agricultural and Applied Economics Association.
    8. Gillespie, Jeffrey & Sitienei, Isaac & Bhandari, Basu & Scaglia, Guillermo, 2016. "Grass-Fed Beef: How is it Marketed by US Producers?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-18, May.
    9. Franken, Jason & Parcell, Joe & Patterson, David & Smith, Michael & Poock, Scott, 2010. "Cow-Calf Producer Interest in Retained Ownership," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 28(1).
    10. Williams, Brian R. & Raper, Kellie Curry & DeVuyst, Eric A. & Peel, Derrell S. & Lalman, David L. & Richards, Chris & Doye, Damona G., 2012. "Demographic Factors Affecting the Adoption of Multiple Value-Added Practices by Oklahoma Cow-Calf Producers," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119743, Southern Agricultural Economics Association.
    11. Gillespie, Jeffrey M. & Bu, Angel & Boucher, Robert W. & Choi, Won-Jun, 2006. "Case Studies of Strategic Alliances in U.S. Beef Production," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 24(2), pages 1-24.
    12. Zimmerman, Lance C. & Schroeder, Ted C. & Dhuyvetter, Kevin C. & Olson, K.C. & Stokka, Gerald L. & Seeger, Jon T. & Grotelueschen, Dale M., 2012. "The Effect of Value-Added Management on Calf Prices at Superior Livestock Auction Video Markets," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(1), pages 1-16, April.
    13. McLeod, Elizabeth & Jensen, Kimberly & Griffith, Andrew & Lewis, Karen, 2017. "Tennessee Beef Producers' Willingness to Participate in a Tennessee Branded Beef Program," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252649, Southern Agricultural Economics Association.

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    Keywords

    Livestock Production/Industries; Marketing;

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