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Brand Premiums in the U.S. Beef Industry

  • Martinez, Stephen W.

The U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers place on various beef attributes, including brand.

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Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 42 (2011)
Issue (Month): 2 (July)

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Handle: RePEc:ags:jlofdr:139418
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  1. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Staff General Research Papers 35146, Iowa State University, Department of Economics.
  2. Ward, Clement E. & Lusk, Jayson L. & Dutton, Jennifer M., 2008. "Implicit Value of Retail Beef Product Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), December.
  3. Brester, Gary W. & Lhermite, Pascale & Goodwin, Barry K. & Hunt, Melvin C., 1993. "Quantifying The Effects Of New Product Development: The Case Of Low-Fat Ground Beef," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
  4. Ward, Clement E., 1997. "Vertical Integration Comparison: Beef, Pork, and Poultry," 1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada 35759, Western Agricultural Economics Association.
  5. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
  6. Ferrier, Peyton & Lamb, Russell, 2007. "Government regulation and quality in the US beef market," Food Policy, Elsevier, vol. 32(1), pages 84-97, February.
  7. Jin, Yanhong H. & Zilberman, David & Heiman, Amir, 2005. "Choosing Brands: Fresh Produce versus other Products," 2005 Annual meeting, July 24-27, Providence, RI 19192, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Anderson, John D. & Hudson, Darren, 2008. "Acquisitions and Integration in the Beef Industry," Policy Issues 93678, Agricultural and Applied Economics Association.
  9. Bailey, DeeVon, 2007. "Political Economy of the U.S. Cattle and Beef Industry: Innovation Adoption and Implications for the Future," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 32(03), December.
  10. Unnevehr, Laurian J. & Bard, Sharon K., 1993. "Beef Quality: Will Consumers Pay For Less Fat?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
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