Estimating the Value of Retail Beef Product Brands and Other Attributes
This paper finds wide variation in brand premiums and discounts across types of branded beef cuts, ranging from -98 cents for a brand of ground beef targeting cost-conscious consumers to $4.15 for a brand of steak produced by a family-operated beef alliance. Other factors affecting beef cut prices include package size, price promotions, store format, ground beef leanness, type of steak cut, and geographic region where the beef was purchased.
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- Hayes, Dermot J. & Lence, Sergio H., 2002. "A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation," Choices, Agricultural and Applied Economics Association, vol. 17(3).
- Brester, Gary W. & Lhermite, Pascale & Goodwin, Barry K. & Hunt, Melvin C., 1993. "Quantifying The Effects Of New Product Development: The Case Of Low-Fat Ground Beef," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
- Brester, Gary W. & Schroeder, Ted C. & Mintert, James R., 1997. "Challenges to the Beef Industry," Choices, Agricultural and Applied Economics Association, vol. 12(4).
- Parcell, Joseph L. & Schroeder, T.C., 2007.
"Hedonic Retail Beef and Pork Product Prices,"
Journal of Agricultural and Applied Economics,
Cambridge University Press, vol. 39(01), pages 29-46, April.
- Hayes, Dermot J. & Lence, Sergio H. & Stoppa, Andrea, 2004.
Staff General Research Papers Archive
11285, Iowa State University, Department of Economics.
- Dermot J. Hayes & Sergio H. Lence & Andrea Stoppa, 2003. "Farmer-Owned Brands?," Center for Agricultural and Rural Development (CARD) Publications 02-bp39, Center for Agricultural and Rural Development (CARD) at Iowa State University.
- Hayes, Dermot J. & Lence, Sergio H., 2002. "Farmer-Owned Brands?," Staff General Research Papers Archive 12707, Iowa State University, Department of Economics.
- Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
- Unnevehr, Laurian J. & Bard, Sharon K., 1993. "Beef Quality: Will Consumers Pay For Less Fat?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
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