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Farmer-Owned Brands?

Author

Listed:
  • Hayes, Dermot J.
  • Lence, Sergio H.
  • Stoppa, Andrea

Abstract

This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization. The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can run afoul of antitrust regulations. [EconLit citations: Q130, Q180, R580.] ﾩ 2004 Wiley Periodicals, Inc. Agribusiness 20: 269-285, 2004.

Suggested Citation

  • Hayes, Dermot J. & Lence, Sergio H. & Stoppa, Andrea, 2004. "Farmer-Owned Brands?," Staff General Research Papers Archive 11285, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genres:11285
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    1. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Center for Agricultural and Rural Development (CARD) Publications 02-mbp3, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    2. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-mbp3, Center for Agricultural and Rural Development (CARD) at Iowa State University.
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