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Farmer-Owned Brands?

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  • Hayes, Dermot J.
  • Lence, Sergio H.

Abstract

The paper lays out the economic arguments in favor of the establishment of farmer-owned brands in midwestern agriculture and presents four case studies based on successful efforts in this area in the United States and European Union. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization. The studies show that these brands can be profitable for farmers and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can conflict with antitrust regulations.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Hayes, Dermot J. & Lence, Sergio H., 2002. "Farmer-Owned Brands?," Staff General Research Papers Archive 12707, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genres:12707
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    as
    1. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Center for Agricultural and Rural Development (CARD) Publications 02-mbp3, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    2. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-mbp3, Center for Agricultural and Rural Development (CARD) at Iowa State University.
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