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Farmer-Owned Brands?

Author

Listed:
  • Hayes, Dermot J.
  • Lence, Sergio H
  • Stoppa, Andrea

Abstract

This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States+ The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization+ The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand+ One of the case studies shows that this type of supply control can run afoul of antitrust regulations+

Suggested Citation

  • Hayes, Dermot J. & Lence, Sergio H & Stoppa, Andrea, 2004. "Farmer-Owned Brands?," ISU General Staff Papers 200407140700001012, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:200407140700001012
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