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Consumer attitudes towards sustainability attributes on food labels

Author

Listed:
  • Saunders, Caroline M.
  • Guenther, Meike
  • Kaye-Blake, William
  • Miller, Sini
  • Tait, Peter R.

Abstract

With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may influence their choices. There are different types of labels with several functions. The aim of this study is to investigate consumers‟ purchase decisions towards certain sustainability claims on food products, particularly by displaying the reduction of carbon emissions. Choice outcomes will be evaluated using Discrete Choice Modelling (DCM). Data for the study is obtained by a web-based consumer survey undertaken in the United Kingdom (UK). Results provide information on different attributes effects on consumers‟ purchase decisions, particularly their willingness to pay. This study provides information on consumers‟ attitudes that will assist industries and firms to benefit from market opportunities, in particular assessing the methods by which carbon footprinting measures can be incorporated alongside information on other sustainability criteria in product marketing.

Suggested Citation

  • Saunders, Caroline M. & Guenther, Meike & Kaye-Blake, William & Miller, Sini & Tait, Peter R., 2010. "Consumer attitudes towards sustainability attributes on food labels," 2010 Conference, August 26-27, 2010, Nelson, New Zealand 96944, New Zealand Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:nzar10:96944
    DOI: 10.22004/ag.econ.96944
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2012. "Food labelled Information: An Empirical Analysis of Consumer Preferences," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144960, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Rebecca Boehm & Hannah Kitchel & Selena Ahmed & Anaya Hall & Colin M. Orians & John Richard Stepp & Al Robbat, Jr. & Timothy S. Griffin & Sean B. Cash, 2019. "Is Agricultural Emissions Mitigation on the Menu for Tea Drinkers?," Sustainability, MDPI, vol. 11(18), pages 1-20, September.
    3. Sackett, Hillary & Shupp, Robert & Tonsor, Glynn, 2016. "Differentiating “Sustainable” From “Organic” And “Local” Food Choices: Does Information About Certification Criteria Help Consumers?," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 4(3), pages 1-15, July.
    4. Villas-Boas, Sofia B & Copfer, Jackie & Campbell, Nica, 2021. "Preferences for Sustainability and Supply Chain Essential Worker Conditions: Survey Evidence during COVID-19," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt0nv2n39w, Department of Agricultural & Resource Economics, UC Berkeley.
    5. Hannah Krovetz & Rebecca Taylor & Sofia B. Villas-Boas, 2018. "Willingness to Pay for Low Water Footprint Foods during Drought," NBER Chapters, in: Agricultural Productivity and Producer Behavior, pages 251-291, National Bureau of Economic Research, Inc.
    6. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers' attitudes on carbon footprint labelling: Results of the SUSDIET project," Thünen Working Papers 78, Johann Heinrich von Thünen Institute, Federal Research Institute for Rural Areas, Forestry and Fisheries.
    7. Iancu Ramona Maria, 2014. "Consumers’ Perception and Behavior Towards Ecosanogene Products Made by Goat Milk," Management of Sustainable Development, Sciendo, vol. 6(2), pages 87-92, December.
    8. Sporleder, Eva M. & Kayser, Maike & Friedrich, Nina & Theuvsen, Ludwig, 2014. "Consumer Preferences for Sustainably Produced Bananas: A Discrete Choice Experiment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(1), pages 1-24, February.
    9. Villas-Boas, Sofia B & Taylor, Rebecca & Krovetz, Hannah, 2016. "Willingness to Pay for Low Water Footprint Food Choices During Drought," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt9vh3x180, Department of Agricultural & Resource Economics, UC Berkeley.
    10. Li, Xiaogu & Jensen, Kimberly L. & Clark, Christopher D. & Lambert, Dayton M., 2016. "Consumer willingness to pay for beef grown using climate friendly production practices," Food Policy, Elsevier, vol. 64(C), pages 93-106.
    11. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2013. "Food Labelled Information: An Empirical Analysis," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2), pages 1-15, January.
    12. Sackett, Hillary M. & Shupp, Robert & Tonsor, Glynn, 2013. "Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 42(2), pages 1-16, August.
    13. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers’ attitudes on carbon footprint labelling. Results of the SUSDIET project," Thünen Working Paper 266396, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    14. Mamouni Limnios, Elena & Schilizzi, Steven G.M. & Burton, Michael & Ong, Angeline & Hynes, Niki, 2016. "Willingness to pay for product ecological footprint: Organic vs non-organic consumers," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 338-348.
    15. Xiaogu Li & Christopher Clark & Kimberly Jensen & Steven Yen, 2014. "Will consumers follow climate leaders? The effect of manufacturer participation in a voluntary environmental program on consumer preferences," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 16(1), pages 69-87, January.

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    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Environmental Economics and Policy; Food Security and Poverty; Health Economics and Policy;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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