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Respondents’ ignoring of attribute information in a choice modelling survey

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  • Kaye-Blake, William
  • Abell, Walter L.
  • Zellman, Eva

Abstract

One debate in economics centres on consumers’ decision-making strategies and whether they should be explicitly considered. The default assumption for choice modelling has been that all the attributes presented to respondents somehow influence their choices. More recently, choice modelling research has begun examining how respondents use information. This article presents research that focused on which pieces of information respondents used in responding to a choice modelling survey. The use of information by respondents was captured in the course of the administration of a computer- aided survey, so the research did not rely on posterior self-reporting. Access to the information was captured for each attribute of every alternative, which allowed flexibility in assessing use of information. Three mixed logit models are presented, based on three different assumptions about information use. The results suggest that accounting for respondents’ information use affects modelling results, but the impact on estimates of willingness to pay may be relatively small.

Suggested Citation

  • Kaye-Blake, William & Abell, Walter L. & Zellman, Eva, 2009. "Respondents’ ignoring of attribute information in a choice modelling survey," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(4), pages 1-18.
    • Handle: RePEc:ags:aareaj:161984
    DOI: 10.22004/ag.econ.161984
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    2. Moser, Riccarda & Raffaelli, Roberta, 2014. "Does attribute cut-off elicitation affect choice consistency? Contrasting hypothetical and real-money choice experiments," Journal of choice modelling, Elsevier, vol. 11(C), pages 16-29.
    3. Miller, Sini & Tait, Peter & Saunders, Caroline, 2015. "Estimating indigenous cultural values of freshwater: A choice experiment approach to Māori values in New Zealand," Ecological Economics, Elsevier, vol. 118(C), pages 207-214.
    4. Scarpa, Riccardo & Notaro, Sandra & Raffaelli, Roberta & Louviere, Jordan, 2011. "Modelling attribute non-attendance in best-worst rank ordered choice data to estimate tourism benefits from Alpine pasture heritage," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115990, European Association of Agricultural Economists.
    5. Hoyos Ramos, David & Mariel Chladkova, Petr & Meyerhoff, Jürgen, 2010. "Comparing the performance of different approaches to deal with attribute non-attendance in discrete choice experiments: a simulation experiment," BILTOKI 1134-8984, Universidad del País Vasco - Departamento de Economía Aplicada III (Econometría y Estadística).
    6. Saunders, Caroline M. & Guenther, Meike & Kaye-Blake, William & Miller, Sini & Tait, Peter R., 2010. "Consumer attitudes towards sustainability attributes on food labels," 2010 Conference, August 26-27, 2010, Nelson, New Zealand 96944, New Zealand Agricultural and Resource Economics Society.
    7. Tait, Dr Peter & Saunders, Prof Caroline & Guenther, Meike & Rutherford, Paul, 2013. "Valuing environmental sustainability attributes of food products in India and China: decomposing the value of New Zealand’s ‘Clean-Green’ brand," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 187036, New Zealand Agricultural and Resource Economics Society.
    8. Marit Kragt & Jeffrey Bennett, 2012. "Attribute Framing in Choice Experiments: How Do Attribute Level Descriptions Affect Value Estimates?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 51(1), pages 43-59, January.
    9. Moser, Riccarda & Raffaelli, Roberta & Notaro, Sandra, 2010. "The Role Of Production Methods In Fruit Purchasing Behaviour: Hypothetical Vs Actual Consumers’ Preferences And Stated Minimum Requirements," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116426, European Association of Agricultural Economists.
    10. Kravchenko, Alex, 2014. "Influence of rudimentary attribute non-attendance (ANA) on choice experiment parameter estimates and design efficiency: A Monte Carlo Simulation analysis," Journal of choice modelling, Elsevier, vol. 11(C), pages 57-68.
    11. Moser, Riccarda & Raffaelli, Roberta, 2011. "Exploiting cut-off information to incorporate context effect: a discrete choice experiment on small fruits in a Alpine region," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114646, European Association of Agricultural Economists.

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