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Attending to the reasons for attribute non-attendance in Choice Experiments

Author

Listed:
  • Mohammed Hussen Alemu

    ()

  • Morten Raun Mørkbak

    () (Institute of Food and Resource Economics, University of Copenhagen)

  • Søren Bøye Olsen

    () (Institute of Food and Resource Economics, University of Copenhagen)

  • Carsten Lynge Jensen

    () (Institute of Food and Resource Economics, University of Copenhagen)

Abstract

This paper focuses on behavioural reasons underlying stated attribute non-attendance. In order to identify and incorporate procedures for dealing with heterogeneous attribute processing strategies, we ask respondents follow-up questions regarding their reasons for ignoring attributes. Based on these statements, we conclude that the standard way of assigning a zero impact of ignored attributes on the likelihood is inappropriate. We find that some respondents act in accordance with the passive bounded rationality assumption since they ignore an attribute simply because it does not affect their utility. Excluding these genuine zero preferences, as the standard approach essentially does, might bias results. Other respondents claim to have ignored attributes to simplify choices. However, we find that these respondents have actually not completely ignored attributes. We argue along the rationally adaptive behavioural model that preferences are indeed elicited in these cases, and we show how using a scaling approach can appropriately weight these observations in the econometric model. Finally, we find that some respondents ignore attributes for protest-like reasons which essentially convey no information about preferences. We suggest that using the standard approach combined with weighting procedures and recoding of non-attendance statements conditional on the specific reasons for non-attendance could be more appropriate than the current standard way of taking stated non-attendance into account.

Suggested Citation

  • Mohammed Hussen Alemu & Morten Raun Mørkbak & Søren Bøye Olsen & Carsten Lynge Jensen, 2011. "Attending to the reasons for attribute non-attendance in Choice Experiments," IFRO Working Paper 2011/8, University of Copenhagen, Department of Food and Resource Economics.
  • Handle: RePEc:foi:wpaper:2011_8
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    choice experiment; attribute non-attendance; passive bounded rationality; rationally adaptive behaviour; error component logit model;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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