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Hao Zhao

Personal Details

First Name:Hao
Middle Name:
Last Name:Zhao
Suffix:
RePEc Short-ID:pzh565
[This author has chosen not to make the email address public]

Affiliation

Cheung Kong Graduate School of Business

Beijing, China
http://www.ckgsb.edu.cn/

:


RePEc:edi:ckgsbcn (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Hao Zhao, 2003. "R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market," Review of Marketing Science Working Papers 2-2-1023, Berkeley Electronic Press.
  2. Moorthy, S. & Zhao, H., 1995. "Advertising and Quality: An Empirical Analysis," Papers 95-04, Rochester, Business - Marketing Science.

Articles

  1. Zhao, Hao & Jagpal, Sharan, 2009. "Upgrade pricing, market growth, and social welfare," Journal of Business Research, Elsevier, vol. 62(7), pages 713-718, July.
  2. Hao Zhao, 2000. "Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model," Marketing Science, INFORMS, vol. 19(4), pages 390-396, January.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Hao Zhao, 2003. "R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market," Review of Marketing Science Working Papers 2-2-1023, Berkeley Electronic Press.

    Cited by:

    1. Bayus Barry & Chintagunta Pradeep, 2003. "Competitive Entry and Pricing Responses to Product Innovation," Review of Marketing Science, De Gruyter, vol. 1(1), pages 1-26, August.

  2. Moorthy, S. & Zhao, H., 1995. "Advertising and Quality: An Empirical Analysis," Papers 95-04, Rochester, Business - Marketing Science.

    Cited by:

    1. Hao Zhao, 2000. "Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model," Marketing Science, INFORMS, vol. 19(4), pages 390-396, January.
    2. Pastine, Ivan & Pastine, Tuvana, 2005. "Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality," CEPR Discussion Papers 5152, C.E.P.R. Discussion Papers.

Articles

  1. Hao Zhao, 2000. "Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model," Marketing Science, INFORMS, vol. 19(4), pages 390-396, January.

    Cited by:

    1. Ajay Kalra & Shibo Li, 2008. "Signaling Quality Through Specialization," Marketing Science, INFORMS, vol. 27(2), pages 168-184, 03-04.
    2. Tsui, Hsiao-Chien, 2012. "Advertising, quality, and willingness-to-pay: Experimental examination of signaling theory," Journal of Economic Psychology, Elsevier, vol. 33(6), pages 1193-1203.
    3. Axel Stock & Subramanian Balachander, 2005. "The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy," Management Science, INFORMS, vol. 51(8), pages 1181-1192, August.
    4. Nativi, Juan Jose & Lee, Seokcheon, 2012. "Impact of RFID information-sharing strategies on a decentralized supply chain with reverse logistics operations," International Journal of Production Economics, Elsevier, vol. 136(2), pages 366-377.
    5. Greg Shaffer & Florian Zettelmeyer, 2004. "Advertising in a Distribution Channel," Marketing Science, INFORMS, vol. 23(4), pages 619-628, November.
    6. Greg Shaffer & Florian Zettelmeyer, 2009. "Comparative Advertising and In-Store Displays," Marketing Science, INFORMS, vol. 28(6), pages 1144-1156, 11-12.
    7. Zu-Jun, Ma & Zhang, Nian & Dai, Ying & Hu, Shu, 2016. "Managing channel profits of different cooperative models in closed-loop supply chains," Omega, Elsevier, vol. 59(PB), pages 251-262.
    8. Reo Song & Sungha Jang & Gangshu (George) Cai, 2016. "Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry," Marketing Letters, Springer, vol. 27(4), pages 791-804, December.
    9. Karray Salma & Martín-Herrán Guiomar, 2008. "Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model," Review of Marketing Science, De Gruyter, vol. 6(1), pages 1-39, August.
    10. M. Billur Akdeniz & Roger J. Calantone, 2017. "A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry," Marketing Letters, Springer, vol. 28(1), pages 43-57, March.
    11. Boom, Anette, 2004. ""Download for Free" - When Do Providers of Digital Goods Offer Free Samples?," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 70, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
    12. Pracejus, John W. & O'Guinn, Thomas C. & Olsen, G. Douglas, 2013. "When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 211-218.
    13. Sizhong Sun, 2014. "Foreign Entry and Firm Advertising Intensity: Evidence from China," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(1), pages 79-97, August.
    14. Laura J. Kornish & Qiuping Li, 2010. "Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives," Marketing Science, INFORMS, vol. 29(1), pages 108-121, 01-02.
    15. Driver, Ciaran, 2015. "Advertising’s Elusive Economic Rationale: is there a case for limiting tax relief?," MPRA Paper 68790, University Library of Munich, Germany.
    16. Liang Guo & Ying Zhao, 2009. "Voluntary Quality Disclosure and Market Interaction," Marketing Science, INFORMS, vol. 28(3), pages 488-501, 05-06.
    17. Richardson, Martin & Stähler, Frank, 2016. "On the “uniform pricing puzzle” in recorded music," Information Economics and Policy, Elsevier, vol. 34(C), pages 58-66.
    18. Hellström, Jörgen & Rudholm, Niklas, 2008. "Advertising as a signaling device: Simulated maximum likelihood estimation of a multiple random effects count data model," Economics Letters, Elsevier, vol. 101(3), pages 227-229, December.
    19. Anderson, Simon P & Renault, Régis, 2012. "The advertising mix for a search good," CEPR Discussion Papers 8756, C.E.P.R. Discussion Papers.
    20. Cesaltina Pacheco Pires & Margarida Catalão-Lopes, 2011. "Signaling advertising by multiproduct firms," International Journal of Game Theory, Springer;Game Theory Society, vol. 40(2), pages 403-425, May.
    21. Pastine, Ivan & Pastine, Tuvana, 2005. "Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality," CEPR Discussion Papers 5152, C.E.P.R. Discussion Papers.
    22. G. E. Fruchter, 2009. "Signaling Quality: Dynamic Price-Advertising Model," Journal of Optimization Theory and Applications, Springer, vol. 143(3), pages 479-496, December.
    23. Tsao, Hsiu-Yuan & Pitt, Leyland F. & Berthon, Pierre, 2006. "An experimental study of brand signal quality of products in an asymmetric information environment," Omega, Elsevier, vol. 34(4), pages 397-405, August.
    24. Jie Bai, 2016. "Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation," Natural Field Experiments 00540, The Field Experiments Website.
    25. Jaesoo Kim & Dongsoo Shin, 2016. "Price Discrimination with Demarketing," Journal of Industrial Economics, Wiley Blackwell, vol. 64(4), pages 773-807, December.
    26. Yubo Chen & Jinhong Xie, 2005. "Third-Party Product Review and Firm Marketing Strategy," Marketing Science, INFORMS, vol. 24(2), pages 218-240, February.
    27. Tuvana Pastine & Ivan Pastine, 2001. "Consumption externalities, coordination and advertising," Open Access publications 10197/693, School of Economics, University College Dublin.
    28. Hellström, Jörgen & Rudholm, Niklas, 2003. "Advertising as a Signaling Device in the Swedish Pharmaceuticals Market," Umeå Economic Studies 612, Umeå University, Department of Economics.
    29. Yi Qian & Qiang Gong & Yuxin Chen, 2013. "Untangling Searchable and Experiential Quality Responses to Counterfeits," NBER Working Papers 18784, National Bureau of Economic Research, Inc.
    30. Carlyle Farrell & Gervan Fearon, 2005. "Renting Goodwill in International Marketing Channels: An Analysis of Pricing Strategies and Bargaining Power," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 33(3), pages 285-296, September.
    31. R. Canan Savaskan & Shantanu Bhattacharya & Luk N. Van Wassenhove, 2004. "Closed-Loop Supply Chain Models with Product Remanufacturing," Management Science, INFORMS, vol. 50(2), pages 239-252, February.
    32. Yu-yan Wang & Yuan-yuan Zhang, 2017. "Remanufacturer’s production strategy with capital constraint and differentiated demand," Journal of Intelligent Manufacturing, Springer, vol. 28(4), pages 869-882, April.
    33. Bharat Anand & Ron Shachar, 2007. "(Noisy) communication," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 211-237, September.
    34. Ivan Pastine & Tuvana Pastine, 2005. "Coordination in markets with consumption externalities : the role of advertising and product quality," Open Access publications 10197/687, School of Economics, University College Dublin.

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