Cause related marketing in the German retail sector: Exploring the role of consumers’ trust
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DOI: 10.1016/j.foodpol.2014.06.012
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- Heidarian, Elham, 2017. "An empirical research of consumers' trust propensity in CRM successes," Wirtschaftswissenschaftliche Diskussionspapiere 06/2017, University of Greifswald, Faculty of Law and Economics.
- Capecchi, Stefania & Amato, Mario & Sodano, Valeria & Verneau, Fabio, 2019. "Understanding beliefs and concerns towards palm oil: Empirical evidence and policy implications," Food Policy, Elsevier, vol. 89(C).
- Thomas, Sujo & Jadeja, Ashwin, 2021. "Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Susana Costa e Silva & Paulo Duarte & Joana César Machado & Carla Martins, 2020. "Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(2), pages 135-157, June.
- Chun Yang & Jui-Che Tu & Qianling Jiang, 2020. "The Influential Factors of Consumers’ Sustainable Consumption: A Case on Electric Vehicles in China," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
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- Julia Maringoni Lopes & Cristela Maia Bairrada & Arnaldo Fernandes de Matos Coelho, 2024. "Perceived altruism in cause-related marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 255-278, June.
- Giampietri, Elisa & Yu, Xiaohua & Trestini, Samuele, 2020. "The role of trust and perceived barriers on farmer’s intention to adopt risk management tools," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(1), April.
- Hobbs, Jill E. & Goddard, Ellen, 2015. "Consumers and trust," Food Policy, Elsevier, vol. 52(C), pages 71-74.
- Amel Chaabouni & Kaouther Jridi & Fatma Bakini, 2021. "Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 129-150, March.
- Laura Therese Heinl & Anna Baatz & Markus Beckmann & Peter Wehnert, 2021. "Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
- Zhang, Tong & Hu, Wuyang & Zhu, Zhanguo & Penn, Jerrod, 2023. "Consumer preference for food products addressing multiple dimensions of poverty: Evidence from China," Food Policy, Elsevier, vol. 115(C).
- Singh, Akansha & Pathak, Govind Swaroop, 2020. "The quest for consumer engagement via cause-related marketing: A mixed method study in an emerging economy," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Erdem, Seda, 2018. "Who do UK consumers trust for information about nanotechnology?," Food Policy, Elsevier, vol. 77(C), pages 133-142.
- Marco Lerro & Maria Raimondo & Marcello Stanco & Concetta Nazzaro & Giuseppe Marotta, 2019. "Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry," Sustainability, MDPI, vol. 11(2), pages 1-16, January.
- Anran Zhang & Alex Scodellaro & Bo Pang & Hui-Yi Lo & Zhengliang Xu, 2020. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
- Felix Zoll & Caitlin K. Kirby & Kathrin Specht & Rosemarie Siebert, 2023. "Exploring member trust in German community-supported agriculture: a multiple regression analysis," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(2), pages 709-724, June.
- Dae-Young Kim & Sung-Bum Kim & Kathleen Jeehyae Kim, 2019. "Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 363-388, June.
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Keywords
Consumers’ trust; Cause related marketing (CrM); Corporate Social Responsibility (CSR); Retail sector; Structural equation modelling (SEM);All these keywords.
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