Signaling Corporate Social Responsibility: Third-party certification vs. brands
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- Fabrice Etilé & Sabrina Teyssier, 2012. "Signaling Corporate Social Responsibility: Third-Party Certification vs. Brands," PSE Working Papers halshs-00736551, HAL.
- Fabrice Etilé & Sabrina Teyssier, 2012. "Signaling Corporate Social Responsibility: Third-Party Certification vs. Brands," Working Papers halshs-00736551, HAL.
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Keywords
corporate social responsibility; third-party certification; brand building; market experiment; halo effect;All these keywords.
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