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The performance implications of "grow or buy" decisions in the wine industry

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  • Fernández Olmos, Marta

Abstract

This paper investigates how wineries' decisions to grow or buy their provisions of grape affect their viticultural performance. While previous literature in agrarian economics suggests a direct association between vertical integration and performance, this research largely neglects the impact of transaction cost variables on governance mode choice and firm performance. This paper first demonstrates that neither outsourcing nor vertical integration per se result in superior performance; rather, a winery's viticultural performance is contingent upon the alignment of winery's governance decisions with the predictions of transaction cost theory.

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  • Fernández Olmos, Marta, 2010. "The performance implications of "grow or buy" decisions in the wine industry," Food Policy, Elsevier, vol. 35(3), pages 256-264, June.
  • Handle: RePEc:eee:jfpoli:v:35:y:2010:i:3:p:256-264
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    Cited by:

    1. Miranda, Bruno & Chaddad, Fabio, 2016. "Transaction Costs, Capabilities, and Grape Procurement Strategies in U.S. Emerging Wine Regions," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235363, Agricultural and Applied Economics Association.

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