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Vertical integration in the wine industry: a transaction costs analysis on the Rioja DOCa

Author

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  • Marta Fernández-Olmos

    (Department of Business Economics, University of Zaragoza, Zaragoza, Spain)

  • Jorge Rosell-Martínez

    (Department of Business Economics, University of Zaragoza, Zaragoza, Spain)

  • Manuel A. Espitia-Escuer

    (Department of Business Economics, University of Zaragoza, Zaragoza, Spain)

Abstract

The authors study the determinants of make or buy decisions for grapes made by wineries belonging to the Rioja Qualified Designation of Origin (DOCa). In particular, they analyze the relationship between product quality and vertical integration. Although there is a long tradition in transaction cost theory of analyzing the determinants of make or buy decisions in manufacturing, surprisingly few empirical studies have been conducted in the agriculture and food and beverage industry. Likewise, although quality is a key competitive variable in many food sectors, only a few studies have analyzed quality in their models. The authors find that transaction costs and product quality provide a useful explanation of vertical integration in the wine industry in the Rioja DOCa. Wineries that produce high-quality wines are more likely to integrate vertically than those producing low-quality wines. They also find that the size of the winery significantly affects make or buy choices. Implications are explored for managers facing a governance mode choice. [EconLit Classifications: L220, Q130]. © 2009 Wiley Periodicals, Inc.

Suggested Citation

  • Marta Fernández-Olmos & Jorge Rosell-Martínez & Manuel A. Espitia-Escuer, 2009. "Vertical integration in the wine industry: a transaction costs analysis on the Rioja DOCa," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 231-250.
  • Handle: RePEc:wly:agribz:v:25:y:2009:i:2:p:231-250
    DOI: 10.1002/agr.20196
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    References listed on IDEAS

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    Cited by:

    1. Miranda, Bruno & Chaddad, Fabio, 2016. "Transaction Costs, Capabilities, and Grape Procurement Strategies in U.S. Emerging Wine Regions," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235363, Agricultural and Applied Economics Association.
    2. López-Bayón, Susana & González-Díaz, Manuel & Solís-Rodríguez, Vanesa & Fernández-Barcala, Marta, 2018. "Governance decisions in the supply chain and quality performance: The synergistic effect of geographical indications and ownership structure," International Journal of Production Economics, Elsevier, vol. 197(C), pages 1-12.
    3. Fernández Olmos, Marta, 2010. "The performance implications of "grow or buy" decisions in the wine industry," Food Policy, Elsevier, vol. 35(3), pages 256-264, June.
    4. Anatoliy G. Goncharuk, 2017. "Wine Value Chains: Challenges and Prospects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(1), pages 11-27, February.

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