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Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers

  • Virginie Baritaux

    (UMR MOISA - INRA - Montpellier France)

  • Magali Aubert

    (UMR MOISA - INRA - Montpellier France)

  • Etienne Montaigne

    (UMR MOISA - AGRO.M - Montpellier France)

  • Hervé Remaud

    (UMR MOISA-AGRO.M - Montpellier France)

Wine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine merchants appeal to brokers because they reduce transaction costs, we analyze how a broker intervention can reduce search costs, negotiation costs, and monitoring and enforcement costs of a transaction on bulk wine. A data base of contracts on bulk vins de table and vins de pays is used to estimate a logistic model of the probability “broker intervention”.

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Paper provided by EconWPA in its series Industrial Organization with number 0512007.

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Length: 17 pages
Date of creation: 15 Dec 2005
Date of revision:
Handle: RePEc:wpa:wuwpio:0512007
Note: Type of Document - pdf; pages: 17
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