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Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers

Author

Listed:
  • Virginie Baritaux

    (UMR MOISA - INRA - Montpellier France)

  • Magali Aubert

    (UMR MOISA - INRA - Montpellier France)

  • Etienne Montaigne

    (UMR MOISA - AGRO.M - Montpellier France)

  • Hervé Remaud

    (UMR MOISA-AGRO.M - Montpellier France)

Abstract

Wine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine merchants appeal to brokers because they reduce transaction costs, we analyze how a broker intervention can reduce search costs, negotiation costs, and monitoring and enforcement costs of a transaction on bulk wine. A data base of contracts on bulk vins de table and vins de pays is used to estimate a logistic model of the probability “broker intervention”.

Suggested Citation

  • Virginie Baritaux & Magali Aubert & Etienne Montaigne & Hervé Remaud, 2005. "Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers," Industrial Organization 0512007, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpio:0512007
    Note: Type of Document - pdf; pages: 17
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    Cited by:

    1. Marta Fernández-Olmos & Jorge Rosell-Martínez & Manuel A. Espitia-Escuer, 2009. "Vertical integration in the wine industry: a transaction costs analysis on the Rioja DOCa," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 231-250.
    2. Cholette, Susan, 2006. "Global Match: Helping Small Wineries Gain Access to Markets Worldwide," DEIAgra Working Papers 14862, Alma Mater Studiorum - University of Bologna, Department of Agricultural Economics and Agricultural Engineering.
    3. Eugenio Pomarici & Alessandro Corsi & Simonetta Mazzarino & Roberta Sardone, 2021. "The Italian Wine Sector: Evolution, Structure, Competitiveness and Future Challenges of an Enduring Leader," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 7(2), pages 259-295, July.
    4. Alboiu, Cornelia, 2012. "Governance and Contractual Structure in the Vegetable Supply Chain in Romania," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 68-82, December.
    5. Vítor João Pereira Domingues Martinho, 2021. "Contributions from Literature for Understanding Wine Marketing," Sustainability, MDPI, vol. 13(13), pages 1-20, July.
    6. Vergamini, Daniele & Bartolini, Fabio & Brunori, Gianluca & Prosperi, Paolo & Genovesi, Simone, 2017. "A search theory model for the Buy Wine matchmaking algorithm in Tuscany," 91st Annual Conference, April 24-26, 2017, Royal Dublin Society, Dublin, Ireland 258623, Agricultural Economics Society.

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    More about this item

    Keywords

    Broker; Matchmaker; Marketing Channels; Wine; Transaction costs; France;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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