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Peer effects and risk-taking among entrepreneurs: Lab-in-the-field evidence

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  • Lopera, Maria Adelaida
  • Marchand, Steeve

Abstract

We study how social interactions influence entrepreneurs’ risk-taking decisions. We conduct two risk-taking experiments with young Ugandan entrepreneurs. Between the two experiments, the entrepreneurs participate in a networking activity where they build relationships and discuss with each other. We collect data on peer network formation and on participants’ choices before and after the networking activity. We find that participants tend to make more (less) risky choices in the second experiment if the peers they discuss with make on average more (less) risky choices in the first experiment. This suggests that even short term social interactions may affect risk-taking decisions. We also find that participants who make (in)consistent choices in the experiments tend to develop relationships with individuals who also make (in)consistent choices, even when controlling for observable variables such as education and gender, suggesting that peer networks are formed according to unobservable characteristics linked to cognitive ability.

Suggested Citation

  • Lopera, Maria Adelaida & Marchand, Steeve, 2018. "Peer effects and risk-taking among entrepreneurs: Lab-in-the-field evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 150(C), pages 182-201.
    • Handle: RePEc:eee:jeborg:v:150:y:2018:i:c:p:182-201
    DOI: 10.1016/j.jebo.2018.04.011
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    Cited by:

    1. Jeremy Celse & Alexandros Karakostas & Daniel John Zizzo, 2021. "Relative Risk Taking and Social Curiosity," Discussion Papers Series 648, School of Economics, University of Queensland, Australia.
    2. Nikolaos Mylonidis & Lefkothea-Georgia Oikonomou, 2021. "Tracing the impact of peers on households’ economic behavior," Economic Change and Restructuring, Springer, vol. 54(3), pages 655-681, August.
    3. Vincent Boucher & Marion Gousse, 2019. "Wage Dynamics and Peer Referrals," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 31, pages 1-23, January.
    4. Byl, Jacob P. & Viscusi, W. Kip, 2021. "Experimental study of consumer responses to different sources of information about prescription drugs," Journal of Economic Behavior & Organization, Elsevier, vol. 186(C), pages 754-771.
    5. Vincent Boucher & Marion Gousse, 2019. "Wage Dynamics and Peer Referrals," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 31, pages 1-23, January.

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    More about this item

    Keywords

    Risk aversion; Entrepreneur; Peer effect;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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