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The impact of (social) anchors on Prospect Theory’s value function

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  • Krull, Sebastian
  • Loschelder, David D.
  • Pelster, Matthias

Abstract

Anchoring impacts risk-taking decisions. This paper provides experimental evidence (n = 744) that (social) anchors shift the Prospect Theory’s value function (Kahneman and Tversky, 1979; Tversky and Kahneman, 1992). We observe that extreme (social) anchors lead to shifts in the value function, indicating a change in risk-taking. Anchors that are in line with risk-averse (risk-seeking) behavior lead, relative to the baseline, to more risk-averse (risk-seeking) decisions. Our findings are similar for social and non-social environments.

Suggested Citation

  • Krull, Sebastian & Loschelder, David D. & Pelster, Matthias, 2024. "The impact of (social) anchors on Prospect Theory’s value function," The Quarterly Review of Economics and Finance, Elsevier, vol. 98(C).
    • Handle: RePEc:eee:quaeco:v:98:y:2024:i:c:s1062976924001224
    DOI: 10.1016/j.qref.2024.101916
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    More about this item

    Keywords

    Decisions under risk; Risk-taking; Social interactions; Peer effects; Anchoring;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G40 - Financial Economics - - Behavioral Finance - - - General
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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