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Brazilian investors' susceptibility to interpersonal influence: Impacts on risk tolerance and the disposition effect

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  • Valcanover, Vanessa Martins
  • Costa Jr, Newton da
  • Vieira, Kelmara Mendes

Abstract

Social interactions play an important role in the mindset of investors. Based on social finance, this study analyzes the effect of investors' susceptibility to interpersonal influence on financial risk tolerance and the disposition effect. A survey was conducted with Brazilian investors employing structural equation modeling. Investors' susceptibility to interpersonal influence had a direct and negative impact on the level of financial risk tolerance, whereas its influence on the disposition effect was indirect and negative, with financial risk tolerance as a mediator. Furthermore, financial risk tolerance had a direct and positive impact on the investors' disposition effect. This study advances in the field by discussing the effect of interpersonal influence on investments in a developing country. In a country with low savings rates, understanding how social interactions and norms affect investment decisions is vital when it comes to adopting strategies that prevent inexperienced investors from entering potentially harmful investments.

Suggested Citation

  • Valcanover, Vanessa Martins & Costa Jr, Newton da & Vieira, Kelmara Mendes, 2024. "Brazilian investors' susceptibility to interpersonal influence: Impacts on risk tolerance and the disposition effect," Journal of Behavioral and Experimental Finance, Elsevier, vol. 44(C).
    • Handle: RePEc:eee:beexfi:v:44:y:2024:i:c:s2214635024001229
    DOI: 10.1016/j.jbef.2024.101007
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    More about this item

    Keywords

    Social finance; Investment profile; Financial risk tolerance; Disposition effect; Interpersonal Influence;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance

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