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Who Wears the Pants? Gender Identity Norms and Intrahousehold Financial Decision‐Making

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  • DA KE

Abstract

Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intrahousehold financial decision‐making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife. These findings underscore the roles of intrahousehold bargaining and traditional norms in shaping household financial decisions.

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  • Da Ke, 2021. "Who Wears the Pants? Gender Identity Norms and Intrahousehold Financial Decision‐Making," Journal of Finance, American Finance Association, vol. 76(3), pages 1389-1425, June.
  • Handle: RePEc:bla:jfinan:v:76:y:2021:i:3:p:1389-1425
    DOI: 10.1111/jofi.13002
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