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Product Life Cycles and Innovation in the US Seed Corn Industry


  • Magnier, Alexandre
  • Kalaitzandonakes, Nicholas G.
  • Miller, Douglas J.


The purpose of this study is to evaluate potential changes in the length of product life cycles in the US seed corn industry. We use the observed survival time on the market for hybrids sold during 1997-2009 to conduct a survival analysis. Our empirical results show that the expected lifetimes for corn hybrids with single biotech traits are 5-15% longer than for hybrids with multiple (stacked) traits, and the expected lifetimes for conventional corn are 13-17% longer than stacked hybrids. Also, the product life cycles for all types of hybrids have decreased over the past twelve years (especially after 2004), but the rate of decline is roughly similar across hybrid types. Based on this evidence, we conclude that the shorter product life cycles are closely linked to the accelerated levels of biotech product innovation in the US seed corn industry over the period of analysis.

Suggested Citation

  • Magnier, Alexandre & Kalaitzandonakes, Nicholas G. & Miller, Douglas J., 2010. "Product Life Cycles and Innovation in the US Seed Corn Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 13(3).
  • Handle: RePEc:ags:ifaamr:93557

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    References listed on IDEAS

    1. Pilar Useche & Bradford L. Barham & Jeremy D. Foltz, 2006. "Integrating Technology Traits and Producer Heterogeneity: A Mixed-Multinomial Model of Genetically Modified Corn Adoption," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(2), pages 444-461.
    2. Dooley, Frank J. & Kurtz, Matthew M., 2001. "The Effect Of A Changing Market Mix In Seed Corn On Inventory Costs," 2001 Annual meeting, August 5-8, Chicago, IL 20741, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Cited by:

    1. Kalaitzandonakes, Nicholas & Magnier, Alexandre, 2013. "The economics of adventitious presence thresholds in the EU seed market," Food Policy, Elsevier, vol. 43(C), pages 237-247.
    2. Shakya, Sumadhur & Wilson, William W. & Dahl, Bruce L., 2013. "Valuing New Random Genetically Modified (GM) Traits in Corn," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(1), April.
    3. Melinda Smale & John Olwande, 2014. "Demand for maize hybrids and hybrid change on smallholder farms in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 45(4), pages 409-420, July.


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