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Marketing underutilized plant species for the benefit of the poor: a conceptual framework

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  • Gruère, Guillaume
  • Giuliani, Alessandra
  • Smale, Melinda

Abstract

"Modern crop production is based on only a few plant species. Particularly in marginal environments of developing agricultural economies, many less well-known agricultural or non-timber forest species, continue to be grown, managed or collected, thus contributing to the livelihood of the poor and to agricultural biodiversity. Some of these species, called underutilized plant species, are characterized by the fact that they are locally in developing countries but globally rare, that scientific information and knowledge about them is scant, and that their current use is limited relative to their economic potential. In this paper, we first identify the economic factors that cause these plants to be ‘underutilized'. Based on this analysis, we propose a classification of underutilized plant species based on the relationship of the observed to the potential economic value of the species, and the presence or absence of and constraints to output markets. Then, focusing on a subset of underutilized plant species with market potential, we identify three necessary conditions for the successful commercialization of underutilized plant species for the benefit of the poor: demand expansion, increased efficiency of supply and marketing channels, and a supply control mechanism. This conceptual framework is intended to provide a basis for an empirical assessment of marketing solutions for underutilized plant species among the rural poor in developing economies." Authors' abstract

Suggested Citation

  • Gruère, Guillaume & Giuliani, Alessandra & Smale, Melinda, 2006. "Marketing underutilized plant species for the benefit of the poor: a conceptual framework," EPTD discussion papers 154, International Food Policy Research Institute (IFPRI).
  • Handle: RePEc:fpr:eptddp:154
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    Cited by:

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    2. Irungu, C. & Mburu, John G. & Maundu, P. & Grum, Mikkel & Hoeschle-Zeledon, I., 2008. "The Effect of Market Development On-farm Conservation of Diversity of African Leafy Vegetables around Nairobi," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44452, European Association of Agricultural Economists.
    3. Gruere, Guillaume P. & Nagarajan, Latha & King, E.D.I. Oliver, 2007. "Collective action and marketing of underutilized plant species: The case of minor millets in Kolli Hills, Tamil Nadu, India," CAPRi working papers 69, International Food Policy Research Institute (IFPRI).
    4. Anwar Naseem & David J. Spielman & Steven Were Omamo, 2010. "Private-sector investment in R&D: a review of policy options to promote its growth in developing-country agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 26(1), pages 143-173.
    5. Pascual, Unai & Narloch, Ulf & Nordhagen, Stella & Drucker, Adam G., 2011. "The economics of agrobiodiversity conservation for food security under climate change," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 11(1).
    6. S.H. Pushpa Malkanthi, 2016. "Gender contribution to cultivation and use of underutilised crops: case of Moneragala district in Sri Lanka," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 12(1), pages 77-92.
    7. Mailu, Stephen & Lukibisi, Barasa & Waithaka, Michael, 2011. "Application of various count models: Sahiwal demand from Naivasha," MPRA Paper 32074, University Library of Munich, Germany, revised 06 Jul 2011.
    8. Kruijssen, Froukje & Keizer, Menno & Giuliani, Alessandra, 2009. "Collective action for small-scale producers of agricultural biodiversity products," Food Policy, Elsevier, vol. 34(1), pages 46-52, February.

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    Keywords

    Underutilized species; Agricultural biodiversity; Agricultural marketing; Agricultural development; Niche markets;

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