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Choices of Marketing Outlets by Organic Producers: Accounting for Selectivity Effects


  • Park Timothy

    (University of Georgia)

  • Lohr Luanne

    (University of Georgia)


Organic farmers have traditionally relied on a variety of marketing channels, suggesting that earned organic income will depend on the farmer's experience in producing and selling organic products and their comparative advantage in bargaining and marketing skills. A discrete choice model of the choice of marketing channels is developed which accounts for the role of selectivity bias. Farmers who are most likely to sell through a diversified set of outlets or to use a single outlet have increased earnings relative to farmers who overlook these marketing options. Producers with less experience gravitate toward use of a single marketing outlet while more experienced producers tend to diversify and market through all three channels. Constraints in selling organic products tends tend to have a negative effect on farm income.

Suggested Citation

  • Park Timothy & Lohr Luanne, 2006. "Choices of Marketing Outlets by Organic Producers: Accounting for Selectivity Effects," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 4(1), pages 1-26, July.
  • Handle: RePEc:bpj:bjafio:v:4:y:2006:i:1:n:4

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    Cited by:

    1. Gillespie, Jeffrey & Sitienei, Isaac & Bhandari, Basu & Scaglia, Guillermo, 2016. "Grass-Fed Beef: How is it Marketed by US Producers?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 19(2).
    2. Aashish Argade & Laha, A. K., 2018. "Marketplace Options in an Emerging Economy Local Food Marketing System- Producers’ Choices, Choice Determinants and Requirements," IIMA Working Papers WP 2018-01-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Nyaupane, Narayan & Gillespie, Jeffrey & McMillin, Kenneth, 2016. "The Marketing of Meat Goats in the US: What, Where, and When?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), November.
    4. Veldstra, Michael D. & Alexander, Corinne E. & Marshall, Maria I., 2014. "To certify or not to certify? Separating the organic production and certification decisions," Food Policy, Elsevier, vol. 49(P2), pages 429-436.
    5. repec:gam:jagris:v:8:y:2018:i:1:p:6-:d:124942 is not listed on IDEAS
    6. Torres, Ariana P. & Marshall, Maria I. & Alexander, Corinne E., 2013. "Does Proximity Determine Organic Certification Among Farmers Using Organic Practices?," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150607, Agricultural and Applied Economics Association.
    7. Muthini, Davis Nguthi, 2015. "An assessment of mango famer's choice of marketing channels in Makueni, Kenya," Research Theses 204866, Collaborative Masters Program in Agricultural and Applied Economics.

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